Ballyhoo (Mar 12, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GROUP "A" Art Cauley J. McDonough R. Harvey Mel Jolley Ted Donoy Vern Hudson Cod. dotfroy Herb Chappel GROUP "pe Len Gouin Al. Hartshorn Jack Bridgos P, Turnbull Bob Nelson Oiga Sharabura Norn Gray Jack Ward Jack Knight &. Landsborough. of you ooo Know what I mean? every one of you who TRIED. and let's see what will show up at the end of March. 4,300 14,00 3300 12006 1300 SaOom 24,00 1000 1000 300 21600 L100 600 3100 900 ‘BALLYHOO BONANZA SCORE-BOARD 2000 1500 24,00 2100 4800 2300 300 rs 3800 2900 300 600 600 900 600 300 S00 S00 1,000 6000 14,00 1000 600 500 eceoe 2506 3200 300 300 300 &00 L700 300 2500 §00 600 SoXohoHo Ss FEBRUARY 1954 FEB. 6 FEB.13 FEB.20 FEB.27 BONUS FEB.TOTAL 23800 2800 34,00 800 1900 ocooe 1800 2200 4,200 5000 900 1500 1300 24,00 2000 1660 1600 ovo 1500 1000 1006 rr) acoeom eaoeae 1000 1000 1000 1000 1000 1500 1000 1000 ooze 1000 14,200 10,300 9,100 8, 209 9,500 2,800 2,600 35300 12,600 6, 2,00 7,600 3,200 5,700 6,500 4,900 1,800 4,500 1,900 GRAND TOTAL 28,400 25,100 18,600 16,000 15,000 8,700 6,800 6,800 19 5500 15,700 15,900 1h, , 500 13,900 11,700 10,000 8,600 8,100 7,100 That looks like it fellows ... for this month anyway. To my mind the picture presented by the above stendings is a moat interesting one ... and certainly points the finger at one or two Group "B" certainly looks better on papor that the "A" bunch .0. both for consistency and in terms of points ... Are you SA"%?s gonna sit back and take it? Anyway ooo BY Sineore congratulations to the winners in both groups, and to those who came close ... and that ineludes Keep trying, and keep BALLYHOOINS