Ballyhoo (Mar 12, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ZSTBH TC Sire ee WR oe eens 4 Sur conbest pic wure secmy to be a Little digferent than Was @ yoar ago, when Robert. of tho North. Bay aaa cian swept overybhing “hofore hig, an ' Sao other Northern stalwarts weren't teo far behind ... Hhat'’s the etl ie Bob i207? Deginning to think that the Western Gntario gang may have been BEG when they said that one reason was that you guye Abd ia Seda and fresh while they had been slugging 1% % for noarly olghtcen aonkhe eo% & 6 Be that as it may, you avo now on equal terms /0 you've all been ballyhooin! to beat tho band, and Going & whale of a job o». Don't lot coo Boat that eld drum _ o£ yours for all it's worth more importent now than ever before. 4nd what happened to you so Grunk with Last : {3 achieves LPEyY Fou alts ua ron ever 11,000 ne iy book, ain't goed. ff Tn « BATS A pare) s4nCPe &FS 1068 ma mom F AT a fT erankt +e PEs BOG x 20> 86G a 24 ¢G2enG GO 3 See you all Oula ike BuAmer, and > 5 nmeks $ amen, 21 CGPCALLSCaUeG 2H Nao , Noe LEA 2 Ye a Qe “obey SENAOEL HLS Us tea of scorin every ™? Y. ‘ » Me 2 “ which way, % { just ts US a Bap J, Ae, . Teen 5 . feet Shas hopped the List in Pebru 43. hee ae mi real "aos SNCY, BMA Sead GUN ace 4 a — — oa » “9 PECRCREROGT SB cev the real fed Soo planted st waGtion. Go arte Maw. Tate Home Rnat wan faollawa manaoda te heat BOW, L063 BSC WRAL YOU :tCGLLOWG MAanNBKeG vo HSaY eS Seana i CS See ous ar thoge erw m8 A § FOUrs Cee EX ENDZ He my piesa ss Ft ieee ORPHEUM = S00 SD Well. Olga hac sent in her advance otuff en BOPANY BAY ... and itJ9 goce, With no help from her Local paces ene solé a full page of co-ops to local merchants, soneve. with the title of the picture oo. He iddle of the page wes ... naturally Ss no os on of very ancien 3 < od caused quite a "groom wp “~ 2 ad on placed 2h £70%u he children, as any ate cia LQ AGPS QAI PPO Ls oO