Ballyhoo (Mar 12, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CAPITON NORTH BAY HOW TO MARRY A MILLIONAIRE was Robert's attraction, and he Started woll in advance with a good dressing up job in and Outiside of his theatre ... A good display on the cashier’a Counter of the local bus torminal told the North Bay visitors What was cooking at the Capitol. Good windows were arranged one week in advance and through his engagement in Stradwick & Brown!s .2. Tip Top Tailors’... Marleno Ladies? Wear vo. Chicago Restaurant. Twe good scenes appeared in the Nugget on off-theatre pageso ) Ciayt and Den Hill used a sist inch cut of Marilyn 4onroe in their 1070 line ad which was headed "You Don't Have to be a MILLIONAIRE to Own A Uned Car ooo ove". Very effectives Bob had a combination deal arranged with a number of Local merchants oo. BUT ooo at the Last moment one of thom decided to drop owt and killed it for the rest eco L0ugh Luck Lad ... but keep slugging 'ea ... tho way you did in our Jackpot Jamboree voc Remembor? BROADWAY = TLANINS Bob placed a good display on CRUISIN! DOWN Tur RIVER on one of the feness along Timmins! main stem oo. C.F.C.L. co-operated by airing a fall half-hour show of Gilly Daniels! recordings plus many excellent feature and theatre plugs. <A good twoe columm story appeared on an important page of the daily. PALACE = GUELPH Glad to see that I!n finally getting some action out of our 'EBrbert oo. This week%s contribution includes an excellent 280 line co-op with the Gollege Beauty Salon, in the Morcury, tying in FOREVER FEMALE ... What more natural than that? A gocd picé sgene was used in the ad plus a gocd heading. A good scone on an off-theatre page on the same pic, in the way of public relations, Herb arranged for Chet Friedman, MoGHMo's ad head to spoak at the weekly Lion's Club luncheon, Chet'a title ... “Your Theatre's Place in the Community" ... Very well received. GRANADA = HAMILTON Paul arranged a very effective window tio=up on ROYAL AFRICAN RIFLES, with s local sporting goods store ... Lets of art and theatre copy around a display of the latest in shootin? ivons. On FLIGHT TO TANGIERS, the Lucas Travol Agency put in a good window, tying in with their B.0.A.C. flights ooo also provided Paul with a large scale model stratecruiser airliner which he used as a lobby display. A sandwich man paraded the atreets with good copy for TANCIERS,. :