Ballyhoo (Mar 12, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

REGEN = OSHAWA ) Some good stuff hore from Al, om MILLIONAIRE ... Tho Motropolitan Store used an excellent mounted 40 x 60 85 a backgoound for a window display, with lots of real $1.00 bills pasted on their Window ... very effective, and had ‘em all talking ... Wilson and Lee music store also put in a good window, with a 40 = 60 as background dressing. Al sold three excellent co-op ads oo. Andy Nagy Body Bhop van a 200 line ad, featuring a full-length cut of Monxoo and headed ... "Let us give that old car a Beautiful Body" otc. Biddulph's T.¥. cane through with a 340 liner, also wsing art of Marilyn ... and in addition, a five hundred liner boosting their annual troasure sale, with Miss Monroe occupying a piace of honor smack in the center of the ad. These ada represent & lot of effort on Al's part oo. hia daily isn't the easiest in the world to got along with oo. Nice going. As a wind up to his campaign, Al made sure that LL LEY good Gisplays appeared in a like number of good Oshawa locations. CENTURY = HAM TILTON GC K 0 C made oxtensive use of the background musie from THE MAN BETWEEN, plus many picture ang theatre credits ... Another good full co-op page in the Review oo. this time on APPOTNIMENT IN HONDURAS. PEVOLI = HAMTE TO NY James is still playing MILLIONAZRE, and stil] sendhag in slightly terrific stuff ... Lloyd s Glaes went for a 900 line ad, of which half was devoted to Marilyn posing in front of four mirrors, FOUR yet ... headed "Marilyn does Lt with IBirprors® ... a fine bit of co-op. Jim made a good deal with G.H, Hetors, which resulted in attraction and theatre mention cach day for twelve days in their classified ads ... Atypical ad begen "You can drive Like a MILLIONAIRE" ete., plus excellont theatre credit do Excellent radio coverage included twenty Live FREE spots plus numerous recordings oo. A three column seene on an off-theatre page completes the hold-ovexr Campaien. GAPITOL = GALT MARTIN LUTHER finally came to Galt, and the local clergy made good their promise to publicize it ?rom their pulpits oo. Ed decided to run an ad on the Church page, but the Reporter lads thought they know better and switched i% to tho theatre page. Eddie really let thea have it, and as a result didnit have to shell out for the space oo. In addition they kicked through with a good sceno on an off-theatra page. The old folks of the Salvation Army "s home were guasts at one of the showings, which was reported in the following day's edition of the daily.