Ballyhoo (Mar 12, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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VECTORY = TUMMINS itve got a pile of stuf? hore from Jack, including a campaign bool on ETERNITY 10. 80, let's try to catch up with the guye CP CL gave the French flicker NE DE PERE INCONNU (You pronounce it ooo) many free and certainly acceptable plugs ... many in French, Must have helped. A goed scene On an off-theatre page on INFERNO. c. Jack started his ETERNITY campaign with good signs On trarfic lights at sixteen soparate intersections ... Good copy, "FROM HERE TO ETERNITY is just one stop against the green light" ... Vary effective and a "first" in Timmins, Onc week in advance and throughout the engagement Jack had excellent six sheet size cut-outs placod on the backs of all local Coke delivery trucks which cover not only the city but the entire trading area, News service trucks were plastered with 22 x 28's, Boy Scouts placed ETERNITY cards with wording similar to that used on the traffie lights, on the windshields of all parked cars in the down town section during peak traffic hours. The two largest suporemarkets in town stuffed heralds into all thelr begs during the flrst two days of the feature, two good window displays were set up ... one in the United Cigar Stere, and the other in the Venetian Sweets Shop. Between them the stores seld over 500 pocket editions in the four days before opening. : Six sheet cut-outs were placed in the window of a vacant store on the main drag ..0 Both C KEG Band CK FL had their disc jocke plug the title song extensively on all programs in advance of and during tho runo An exceLicnt story appeared on the best page of the Daily Star on the day following opening... good scene on the Society page. In the way of a street bally, Jack had two lads from the local cadot bugle band parade the main streets during peak hours, playing bugle cails, and suitably bannered with pic copy reading ... “No, i%%s not a bugle I'm blowing, it’s the Victory Theatre hora I'm tootin! ..." Ita different ooo SENGCA = NEAGARA FALLS I have anothsr excellent co-op inserted in the Review by a local Zurniture dealer, tying in on MILLIONAIRE ... This one takes up the whole bottom of the page ... all ecight colunns, featuring a good cut of Monroe, a good heading, and Lots of picture credits. dack gonerously gives full credit for the co-op promotions to his assistant Mort Grant ,.. Keop it up fellows,