Ballyhoo (Mar 12, 1954)

Page scan 00010 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
00010
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT «& PETERBORO Seems that both Art and Don have been a little under the weather this week ... but, even at that, they managed to send in one of their usually excellent entries to our BALLYHOO BONANZA .. Weldrest Cleaners still coming through with their twiceA-week co-ops in the Examiner ... this week plugging BOTANY BAY. Sunshine Sweepstakes also going strong, with Art displaying the five leading contestants’ photos in his lobby coo Phe Review ran a good pago 2 story on DANCERS OF THE DEEP, which features Peterboro’s own famous ornamental swimmerso Art started work on this one early ... it hasn't even been booked yet ... A pic of Art appeared in both the Review and the Lakefield News, with good story ... Kist Good Deed Glub still as strong as ever, with lots of theatre plugs .-. In addition to their co-op ads, Weldrest Cleaners bought fifty ... that's right, 50 ... spots over G H E X during the week, oxtensively plugging their tie-up with Art, and giving plenty of time to BOTANY BAY. ALGOMA SOO For AL] THE BROTHERS WERE VALIANT, Norm placed an excellent comic standee of a whale relaxing in a rowboat with a frightened sailor looking on, right in front of his entrance doors. People stopped tO LOOK oo. Gon-fll Furs gave Norm a complete window, tying in their furs with his MILLIONAIRE date ... Beth the merchant and Norm were happy at the results. The C.P. decorated their down town window most attractively, with posters headed ... "You too can travel like a MILLIONALRE" ete ... T.G.A. followed the same theme. The Pineh stores came through with an excellent window Loaded with stills and copy cards on MILLIONAIRE ... A local eatery propristor plastered the windows of his two shops with copy reading ... “You don't have to be a MILLIONAIRE to enjoy good food" etc. a Norm had each of his cashiers wear "Diamonds" and furpieces during the run of the picture ... Suitable copy cardg told why ooo Guffin's restaurant came through with a cute gimmick .., Two women were interviewed during their Saturday morning show and asked why, and what they would do to MARRY A MILLIONAIRE Bere Prizes consisted of a steak dinner for two, and a taxi ride to the theatre to be Norm's guests ... Incidentally, this deal was broadcast, and you may be sure MILLIONAIRE came in for plenty of mention.