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ORPHEUM = SOO
This seems to be the one Olga's been Waiting for ... and she sure gave it both barrels ... BOTANY BAY we're speaking of ... and her bally must have paid off ... The boo. atatement shows packed houses at every performance ooo
Three weeks in advance Olga posted a 2h-gsheet on a very conspicuous corner, and four mounted displays in four of the boast locations in the city ... "Wanted" cards were placed in barber shops, pool rooms, cigar stores and sporting goods stores oo».
Copy followed this line ... "Wanted, hearty adventurers to join Alan Ladd and James Mason on their perilous voyage to BOTANY BAY"... A very effective method of advertising ooo
One of the local radio announcers, and a good friend of Olga's happened to be in the navy, and knows all the actual nautical calls .o. He cut a record for Olga with a background bell effect, Changing his voice to sound like an old sea dog, and shouting out orders to hurry to the Orpheum to seo BOTANY BAY ... This was’ aired every half hour during opening day ooo and a duplicate was played over the p.a. system into the street,
Olga borrowed a model ship fron a Captain on one of the
Great Lakes freightors ... had the name BOTANY BAY Lettered on it, and placed in the window of a local restaurant ..o. An accompanying
poster invited the public to guess the weight of a certain ship of specific dimensions, The ballot box was placed near her eandy bar, and passés to see the feature awarded to the winners. The _ansuer was published in Olga'’s ad at the end of the week .o. The cannon Olga used was deseribed in last weeks ROGES o
The local Navy League loaned Olgs flags and bunting which were draped ali around and under her MAPQUGE ooo A big, bold splashy sea front was erected 5.5. On top of the marquee, set between the two Orpheum signs was a huge, well-constructed three sail display. All were suitably inscribed.
Olga's staff was the talk of the tow oco She borrowed compiete WREN outfits for her usherettes, eandy girl and cashire, and @ navy captain's uniform for the doorman ... The joint just dripped wlth atmosphore ... The customers loved it.
During peak traffie hours, Olga's usher paraded the streets attired as an 18th century sailor ... The Local Sea Cadets were Olga's guests at a performance, and paraded to the theatre stopping traffic along their route ooo
: As a special treat, on the last day Olga invited the children from the Shinguauk Indian School as her EvesSts ooo Many of them had nover before seen a movie. Goed P.R,
Virenes Ladies Wear gave the Orpheum two full windows. Kleiman Bros., a sporting goods store kicked in a full window, one of the best yet ... The background was a mass of stills and posters on BOTANY BAY. They tiled in their model Ships of course, pail beats, faney ships, bottled ships (not schnapps ooo) eteo Nice going Olge oo, and nica polnts ooo 4700 no lessooo