Ballyhoo (Mar 19, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 19, 1954
Volume:
Ballyhoo (Mar 19, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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_— : 3 ae "aa ) a ONTARIO pen oe / ao ? § We, / A Ia a ¢ WhunBER_Z MARCH _19 Vv TT!S SPRING UP NORTH soos i I have just returned frem a visit to our Nerthern outposts at the Soo, Sudbury and North Bay ooo and a very pleasant trip it was ooo net only because of the balmy breezes and bright sunshine = quite a contrast to what I had left behind me in Toronto but, it is always a genuine pieasure to visit theatres that are elean, well eperated, manned by efficient personnel and managers who know their business, and show it. i didn't have to dream up subjeets for discussion oo. each manager had a list ready,and we went over everything from bookings and admission price structures, to candy s2les, GinemaScope installations and local economic problems which tend to influence our tisket sales coo As a result I came away with much valuable information which I can turn over to the departments concerned, for either immediate er future action, I know now that some of our costly seresns are not standing up as they should ... and can pass that information on to cur Maintenances department o.. We were able to make some changes in ovr beekings, which should help mainzain the balance our managers require ... and some of the information I have nay help us in our constant effort to arrive at and maintain 2a fair seale of admission prices. All these things were brought to my attention by the managere oo. and they certainly know their individual theatres better than anybody ooo They're right on the bali, those guys and gal in the North country, and it's a pleasure to do business with them. ‘They know their problems, and they know hew to present them. They know their theatres, and they're fast with their answers to questions concesning operation, I took several audits while I was up there ... and those too were a pleasure to record ... Nearly a perfect score in each instance ... and it isn't surprising ... each operation reflected the efficienty and know-how of its manager. Thanka Olga, Norm, Jeff and Bob ... and keep up the good work ... end compliment every member of your staffs on the contribution they ares making te the @var-all excellence of your theatre operation ... and you may takes an extra how yourselves on this reflection of your own constant attention | a eT Q@nG@ SUpePVLs20N.