Ballyhoo (Mar 19, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 19, 1954
Volume:
Ballyhoo (Mar 19, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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TLVOLE = HARLLTON Por MAN IN THE ATTIC Jim used a good "shock" type radio spot campaign, plus a Jack Palance Hovie Title contest on the Club Matinee show, daily over C K 0 G ... with guest admissions as prizes, and his total cost. 30 oversize cards with "scare" copy blanketted the city. REGEN? = OSHAWA LUTHER was Al's attraction, and aside from the campaign laid out by I.F.D., Al had a good scene placed on an off-theatre page ooo arranged with the local. clergy for pulpit announcements to be mado two weeks in adrance ... also mention in most of the docal churen bulletins. Special display cards placed in all churehes in Ushawa and district three weeks in advance. Displays in the decal Metropolitan store and the Genosha hotel ..,. Pastor Kritsch of the Lutheran chursh mentioned LUTHER daily on his radio program Morning Devotions over CG K L B. SENECA = NIAGARA FALLS Jack was able te get his tough daily to come through with a story on Leslie Caron, tying in his date on LILI, on an offtheatre page. Ditto a two column scone, Lscai radio station also played along with several spot announcements in ths form of a contest on their "Lady of the Day" progran. ALGOBA = SCO Norm was playing ETERNITY, and did a pratty Lair job of letting the Local citizenry in on the seerst oo. For one week in advance of his playdats ha had a very attractive standee of Sinatra, with suitable copy, on the sidewalk in front of his boxoffice ... Using the line "Girls, Your Wedding Should Lest FROM HERE TO ETERNITY® ... Norm arranged with a local jeweller to put in avery attractive window display, using plenty of stilis and copy, backed by a display of diamond rings ... Moore's radio store also devoted their whole window to a display of recordings from the picture, plur good titles and art. Norm used a giant cut-out of Sinatra, with eighteen inch flittered letterz spelling out the title in one corner of his stage ... At opening time and the nine o'clock break, the lights were dimmed, the foots turned up, and a spotlight slowly travelled across the stage finally lighting on the standee ... Frankie’s record EfERNITY was played as background MUSLS oc. Simple and effective, in the way of meat market which sve: in contest on ETERNIT received. In addit: feature, with lots 1, Norm tied in with a loca’ heur show featuring a phone ive minutes, 478 calls were plugged music from the commentary on the attraction