Ballyhoo (Mar 19, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 19, 1954
Volume:
Ballyhoo (Mar 19, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPTEOL 2 GALE I have Ed's ROBE material, and it's 0.K. ... He arranged for the recreation clubs of several local plants to attend in a body ... Hach of the companisa placed good displays on their respective bulletin boards. Several good co-ops had to go by the board when the dates were juggled around. The merchants just wouldn't be horsed around ... Good art cards wera placed in Chiddick's, Connie's Music Contre, Ridsdale Record Bar and Witter's Book Store ... Lots of art, and the merchants as well as Ed were well pleased, The Kiwanis club wae sponsoring a book drive for the Eventide home, and Ed arranged with the photographer to shoot a picture of the results of the collection, with several copies of THE ROBE in ths foreground ...0 A gocd threa column picture appeared in the Reporter, with this good, painiess plug. On the last day of the run Eddie had as his guestg the aged inmates of the Eventide Home ... 2 thrilling experience for most of them. Many members of the iccal clergy mada pulpit announcements of the theatres and playdates ... Ridsdale's used a good 275 line ad devoted exclusively to recordings of THE ROBE, with suitable mention «ooo Bosgei's Record Bar also made mention of the feature in their ad .o0 This is semething, and I know how much work and needling it took ... Believe it or not, the Reporter came through with two three column pictures and a good story, comparing Ed's old and new screens, with full details of the installation, and mention of tha ROBE opening ... Good going Ed. Jaturally, all Grey Cabs were Gquipped with bumper stripe on the attraction. PARAMOUNT = PSTERBOR PIPES Sunshine Sweepstakes, wlth lots of free publicity for the theatre, still going strong in the Examiner ... The Peterboro Pilot's Association selling 5,000 tickets for a draw on, can you imeagins this, a real live airplane ... Each ticket states that the draw will bea made on the stage of the Paramount 40. An excellent story in the Review and Lakefield News on the short DANCERS OF THE DEEP ,.. Kist Good Deed Glub stiil being aired thrice weekly with the Paramount getting liberal mention. GH EX sired two five-tiinute interview discs, and eleven tun&s, with appropriate meation of theatre and attraction = ETERNITY. GENTURY =< Hat LLTON More plugs over C HM L, tying in th their weekly program +] r t featuring Dana Andrews, star of Mel's Feature BEST YEARS OF OUR LIVES .-. Another full page co-ep in the Review.