Ballyhoo (Mar 19, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 19, 1954
Volume:
Ballyhoo (Mar 19, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ROYAL = GUELPH Z SAW atil). meking it's daily appearance in the Mercury oo. Two good 2 columm scenes cone each on BROKEN ARROW and THE LONG LONG TRAILER on off-theatre pages. This is really something ... The Mercury itself kicked in a 270 line ad to a "Dive Safely to Save a Life" theme, as a direct tie-up with TRAILER... Prominent mention of stars, theatre, playdates, and good art from the press book. GRANADA = HAMTLTON FIGHTER ATTACK gave Paul a good changes to go after his Local RCA ¥ station ..0 a cinsch, so he thought, till the lads turned our Mr. Turnbull down flat ... boy is he mad ... next time he's gonna go Navy, sez he ooo SO oo. nob to be left out in the cold he made use of the old reliable standby .o. You guessed it ... bumper strips on all the local cabs ... Ho hum ... that the best you can dream up? Can’t give you exploitation naturals like ATOMIC CITY or WAR OF THE WORLDS ali the time, fella, Xoo Lo Bods That looks like it for this issue ... pretty dull, what? It's too early for Spring fever, wonder what it can be? I do have a name for it ... but there's a lady listening .o. f'm going to start looking over the new batch of material which started arriving today ... hope it’s a little livelier ... but how can it help it? I'm going te make a point of checking your en®iies in the future against the suggestions contained in Tiff Gook’s sheet and the various trade mags, just. to satisfy myself as to how many of you read them, and MAKE USE OF THEM ... It's gonna be fun ... for somebody ... I walked int a theatre the other day and couldn't find a place to sit ... in the offies, I mean ... There was plenty of room in the auditerium ... There must have been two dozen copies of our best trade mags ooo still in their covers on the chairs. Hadn't been opened goo the manager was too busy 40. tying to figure out, do ing what? Certainly not Ballyhooin! ..o. Wel2, I'12 be seein’ you ooo and hope I'l] be writin? about you too ooo DoEeKo I'na