Ballyhoo (Mar 26, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO ‘B’ DISTRICT MARGH 26 pa terres There doesn't scem to be quite as much talk these days of the imminent collapse of our motion picture industry ooo A new spirit of optinien seems to hays taken over, nurtured by the almost daily reports of new scientific discoveries, which translated into practical echnical application means Simply this ..o. The "Flickers" ree gsown up ... have reached their majority ... shed their swaddling clothes and donned Po gF9 the garb of maturity and p Gone igs the lethargy of the lush war and post war years ,o. Gone are the wrecking crews, and the buiiders have taken over o.. Ont of the test tubes have come marvels of molten glass, wide curved screens, st2reophonic sound ooo The Hollywood picture makers have concentrated on making pictures palatable to the buying public ... Our shelves are well stocked again ooc But what are we, as the salesmen of these new marvels doing to keep up with the products of the laboratories? ... Sure, I know ... We've been indoctrinated with the many and were aspect ratio and theiv advanteges ... We talk about 1.33, 1.66, 1.85, 2.55, the miracle mirror screan and the various focal 1 th lenses ... What do we really know about than? All of the trade publications to which we subscribe are loaded with up to date information ... Hew many of you read it, and take the trouble to find out just what it means? Remember ooo "A Little knowledge is a dangezeus thing" o.oo Se, let's make sure thet we don't confine curgelves to just a "little" ... Hake suve that you know what is meant by a Tushinsky lens, Paramount's new VistaVisiom ... ali the other new systema which are being perfected ... You're going to near & Se lake about the newest and latest technological aiscoveries Make sure that you can discuss them intellSeontly at our meetings o Gather all the information you can .-. ask questions, and above all .oo READ YOUR TRADE PRESS ... Don't let your Magavines gather dust in a corner of your office eoo OF Consign then %#o the ash heap befcre you have got everything yeu possibly can out ef then. Keep up with industr around for a Long, long time. progress oo. and you'll be