Ballyhoo (Mar 26, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SAFETY HINTS How often do you take the trouble te visit your boiler room? Ba honest ... mot as often as you should, right? And yet, it is one of the most important spots in your theatro .o.. Let's take a look. BOILER, ROOW Lo Boilers and boiler room equipment should be serviced ONLY by qualified boiler mechanieso 20 Don't start a fire in a boiler with low water, or until sure all valves are set properly and other equipment is in proper working condition. 3 While lighting o11 or gas-fired boilers, use only long tapers and stand to one side of the fire door. by 0 Open all dampers of gas fired boilers or heaters and allow time for ventilation before attempting to light burners. Be sure dampers are in good condition and securely fastened open. 5o Keep slice bars and hooks off fleor and so stacked or hung that they will not fali. 66 Trim coal bunkers so as to prevent cave-ins. To Keep fires trimmed to prevent the formation ef coalegas peckets or carbon monoxide. Keep a bright spot of fire. So Do not leave hot ashes on floor. Wet down ashes as you remove then from ash pit. 9. Check ash hoist block and fall before moving ashes from basement to sidewalk level. 10, Taking of salt with drinking water or food will tend to prevent heat sickness during hot weather, 11. Never work on automatic stokers or ash conveyors While they are in motion. 12. Use goggles when introducing caustics or alkalis into water-softening tanks, or when cleaning tubes of scale. 13. Do not wear greasy or oily clothes, as they may catch fire. Us. If water in gauge glass is out of sight, and you have no positive knowledge of the water level, take the following steps; (a) Cut off supply of fuel and air. (>) Close ash=pit doors and stack dampers. (ce) Bank fire with wet ashes or a thick layer of green coal. {d) Do not turn on feed water, touch the safety valve, or close steam outlets. (a) Make a careful examination for possible damage. (Z) Do not introduce feed water until sure the boiler is yroperly cooisd. If your engineer follows the above rules he'll never get into trouble oo. but he can’t follow them if you doen't show then to him. Why not type out a copy and post in the boiler room, TODAY 8