Ballyhoo (Mar 26, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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THUNBNATL BLOGRAPHY MBL _JOLLEY, Mel Jolley, that young, personable skipper of our very important Century in Hamilton has been in the entertainnent business from the very first day he earned a buck at the age of fourteen ... Since Mel was born in 1915 4.2 on St. Patrick's day, if you please, that makes it a total of twenty five years as at this writing. Not bad for a young LelLow eo Mel's birthplace is St. Thomas, in which city he obtained his schooling, having graduated with an Honour Matric. His entry into the world of entertainment was via a brief spell at the Casino dance hall in Port Stanley, from which he graduated to assistant manager of the Port Stanley ballroom ... This took care of the yoars from 1929 to 1933. In 1934 Mol started as an usher at the Tivoli = Later the Granada in St; Thomas, and from there moved over to the Capitol where he worked a stint under Ted Doney, and later Les Preston. About a year later, was moved +o the Capitol in London as assistant to Bill Trudeli. In 1941 came the big break, and Mei was on his own, &3 manager of tho Golumbia, back in St. Thomas ooo Since then he’s been kept on the go, hopping from St. T. to Toronte, te Trenton, Welland, Oshawa, and finally his present assignment in Hamilton. He likes it there, and while he has learned to be cautious in such matters, he feels that he is safe in letting his family call it "Home", Oh yes oo. our Mel has a family ... He married Jane Cupples in 1939, and they have two youngsters to prove it ... Sylvia Joy 12, and Jimmy 7, and don't think the young ‘Uns don't make capital of their dad's profession, at school. Mel docen't let any grass grow under his feet ... To date he is a member (in good standing, I hope) of the United Chureh ... 2 32nd degree Mason and Shriner oe. Past president of the Local Junior Chamber of Commerce ooo a member of the Hamilton Kiwanis Club ... Shrina Glub oo. Scottish Rite Club ... Men's Press Club ... and is on the publicity committee of the Easter Seal campaim. I nearly forgot o.oo he is also a past president of the Hamilton Theatre Managers’ Association. He is an important and valued momber of his community ... and runs a good, and successful theatre. By way of hobbies ...0 Mel enjoys travelling with his family during vacations, and still likes driving, in spite of his sad experience a couple of years ago .o.. He likes to putter around the house on weekeends, and on his -occasional night off ... you guessed it ..o. he takes in @ show. So now you know ali about Mel, Who's next? ooo YOU may be IT oe. Wateh for our next Thumbnail biography in an early issue of BALLYHOO.