Ballyhoo (Mar 26, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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7 re ane But ... you'll have to do a Little something about At too ... like, for instanco ... what are you doing about your ooo SPEGLAL EASTER SHOWS Have you made your plans yet for a children's matinee? At the moment there sre still some select cartoons available ... and I believe that Warner!s will give you a package deal om their Bugs Bunny series ... BUT, you're gonna have to act fast 006 First come, first served. Hew about ib? And fellows ... don't set up a special show just to please me co. Ef you're not going to ge out and sell it, to get everything you can out of it, I'd dust as goon that you forgot the whole thing ove And ... how about the 3.953 ACADEMY AVARDS Have you anything coming wp with Audzvey Hepburn ooo Willian Holdem ... Frank Sinatra or Donna Reed? They're big names today ... important names. Are you doing anything to Ballyhoo their ticketeselling possibiidties? And let's not forget Walt Disney who walked off with FOUR awards. Have you asked your booker for & return date on any one of the four winning subjects? Let's quit kidding fellows ... This is YOUR businesa, and YOU should be right on bop of it ALL THE TIME. Your booker is waiting oo. HoXoRMeo CoB "BALLYHOO" is the spark plug of our business, but it ien't much good without someone to turn on the ignition, and that person, my friend, is XOU 200 SO ooo get on that band wagon, start shouting your wares ooo. Start Ballyhooin! ,.. Start living. ¥ Ht fi Se te q ’ HN i y cbt ‘ t hi a y \ p ¥, i X j 4 iD i y 4 ‘ . i y . ; H ff \ i a, 4 it X. & Ve ‘| ul Z js