Ballyhoo (Mar 26, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SOME DRUM BEATS FROM "3" FOR "BALLYHOO" Let us take a quick look-see at this week’s Ballyhoo efforts fromthe lads and lady inthis district ... I do hope there's a little more "meat" in it than last week. You may get a big "A" for Effort ooo bub it's the results of that effort that knock off the points ... and it’s the total number of points that determine tho prize winners o pa And fellows oo once again I must remind you that anything which comes under the heading of normal, or routine advertising does not entitle you to points ooo So ..don't make such a big how-do-you-do about a couple. | of dozen window ecards you managed to spread around town, ; or a one-sheet in your lobby, or a hanging banner under your Marquee ooo The purpose of this sheet and this and other eontests we have had and will have is BALLYHOO ... I gave you a definition of the word a long time ago ooLook it up, and it you're still uncertain as to what it is all about ooo let me know and we will have a Little conference. And let the trade prass in on your activities ooo The "Promotion" departments of the many magazines are there to pass on any workeble ideas you may have developed to the thousands of showmen acrose the world who read their pages every week oo. as I hope that you do. It's an "dea exchange" handed to you on a silver platter overy week ooo How often do you find your name mentionsd? o.oo If you don"t oeo there must be a reaesono Keep feeding the mill fellows po. Don't sit around and wait to be prodded into action ... How about YOU doing the prodding for a change ooo Now let us see whay you have to offer as your raison d'etre thig week ooo Koo Xo Kok ALGOMA = S00 Moore's Music Store put in an excellent window, tying in with Norm's feature LITTLE BOY LOST ... Crosby recordings were, of course tho link betwoen feature and merehandise. For his weekly street stunt, Norm dressed up his doorman and marquee boy oo. one ag a little boy who sat in a baby carriage holding a big Teddy bear, and the other, adorned with suitable selling copy, pushing the pram around tow oo. Report has 1% that this gag caused a mild sensation around town oo. and, lots of Laughs. Just by chance(?) the lads stopped at Guffin's Restaurant where a table wa8. reserved for a Upittle Boy Lost", Good radio coverage in the form of a quiz, with Lots of Grosby tunes, and lots of coverage for feature and theatre.