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ROYAL GUELPH
Ted's starting to cook oo. with gas. Almost like old times ooo I see a coupls of dandy tear sheets ... The Fox News had a shot of our P.M. inspecting the ship's company of HMNCS Grusader in Tokyo .o0. ono of Guelph's young men appeared in the shot ooo
So eco FeG. £ast talked the local Merevry into running a swell three column picture on their FRONI] PAGE, no less, with mention of the newsreel currently showing et the Royal, This is real stuff ... You're on the ball, boy.
An excellent three quarter page ad by Love's T.V. netted Ted lots of space, including a full mat from the press book, and a heading which read oo. "dust like MONEY FROM HOME, our trade-in allowance" ... Wonder what picture the lad was plugging ooo
In addition to the above, a good two columr scene on MONEY FROM HOME on an off-theatre page.
GAPITOL = ST. KITTS
Por his playdate on TORCH SONG, Vern's assistant, Arlie Kataman Game up with this ... 500 small cards were imprinted with copy like so ... "Just so that you don’t light up like a TORGH, when you find your parking meter expired, we have pus in a penny
for you oo. Etc." Lots of pic and theatre mention. An old gag with a new twist.
TIVOLI = HAMILTON
"The best laid plans of mice and nen" ete. However, even though his deal with the Speetator didn't jell, dames managed to come up with some pretty good selling on TWELVE MILE REEF.
One woek befere opening he had a fine "gag" radio campaign ... for free, natch ... over GHMIL. One of the local D.J.'s worried his listeners silly, trying te find a live octopus, zo less, for use as a lobby display. Jim reports that the disc jock did a wonderful comedy job on this, and kept it up continuously for three nights. No ectopus, but plenty of good, live publicity for Jamesie's flickery.
A good display of desp sea fishing equipment in his lebby had the locals gawking ... and resulted in similar displays in the windows of throe local sporting goods stores.
z
dim gug up a local character who was supposed to have been a sponge diver at one point in his career ... ( Jim adds in an
aside that his personal opinion is that he was just a "Sponger® ) However, our Janes manoeuvered him into John Robinson's office,
and came out of the deal with a very humorous column in the
Spec, as cniy Johnny can write it.
Beantyland Salon came through with good art and credits in their 400 line ad in the Speco
We're always sure of something novel from the Tivoli in the Ambitious City ... James is right in there pitching ... on EVERY attraction. Weuldn't hurt some of you other lads to copy
a few of his gags.