Ballyhoo (Mar 26, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 26, 1954
Volume:
Ballyhoo (Mar 26, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL = NORTH BAY Stii1 not quite up to Harvey standards ... but, getting a little better. How about surprising me with a veal, all-out deal one of these days, Robert? Tho Nugget has been anything but co-operative Lately ooo but Bob mganaged to snag a couple of scones on off-theatre pages on TYELVE MILE REEF ... On opening day, a local fish company headed their ad in the daily "For delicious sea foods from BENEATH THE TWELVE MILE REEF" ete. Pic credits as woll as theatra, natcho Now lookee here Robert ... let's not waste good wampum on dozens of photos of window cards in windows ... they just don’t count ... Give me some real fullewindow displays, and we'll start talking business oo. Get it? Bob placed good displays in the Empire Hetel, a local main drag garage, and = fence on the Main street ... A local photog. bannered his truck with good posters, and the aforementioned fish outfit did Likewise. One of Bob's staff members paraded the main streets with a large fish bowl filled with water, which he allowed to splash over at intervals ... Accompanying copy was naturally on BIG SPLASH, Three days before REEF opened, cards were handed out on the strest with pieces of sponge attached ... Copy was to the effect thet if the sponges turned colour in water, holder would be a guest of the theatre, Naturally TWELVE MILE REEF received honourable mention ooo GAPITOL WELLAND For his date on MILLIONAIRE, “ack was able to promote .C H V G inte many frees plugs, musical selections with theatre credits, and prepared recordings «coc A good three column scene on an off-theatre page, plus a& good story. Seems to be about as far as the local vag will go in the way of theatre co-operation ... No cure for it, Jack? Three good windows were arranged along the Main drag, in a lingerie shop, travel buream and beal restaurant. ORPHEUM = S00 Olga's entry this weak consists of a good bit of P.R. concerning herself personally as well as the theatre ... The Orpheum was donated to the Regis Club for a Sunday evening, to tie in with their sponsoring of Education Week in the Soo ... Distinguished speakers were brought in for the occasion and the place was jammed. In front of the packed house, Olga was presented with a bouguet, and thanked for her part in making the affair the success it was. Two pictures apperaed in the following day's Star, with liberal mention of the affair, and Olga's part in it.