Ballyhoo (Apr 2, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 2, 1954
Volume:
Ballyhoo (Apr 2, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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WHAT'RE YOU DOING ABOUT YOUR ... YES, YOUR Woll ..oo the Marsh portion of our contest a OVER, finis ... and the results are mighty interesting. The mighty are fallen, and some bright, rreeh new= somerg have been added to our everechanging list of monthly winners ... and it's no accident. In the cese of Eddie Landsborough, as I had mentioned spree tous ¥y, in face of pretty tough odds. the gentleman in question kept slugging away, and by taking advantage of the odd favovrable siteuation and a lot of persistence, he Literally smashed r 1 his way into the coveted winners! circle. Jack Bridges came through in ths clinches, and wound up with more points in the final week than most of our contestants have been piling up in a month. Art Cauley has registered his second consecutive win, no mean feat oo. and Robert Harvey, after the little chat I had with him the last time I was up in the Banana Belt, pulled himself up by his boot~straps to eop second prize in his group. Where oh where are Jimmy McDonough, Paul Turnbull and Len Gouin? ... Hope they're not just satisfied to rest on the Laurels they accumulated in the early stages of this contest ... This is supposed to be a sustained drive o.oo that’s why I ayard points for consistency coco Come On fellows, pull up your britches and GET IN THERES Only two of our lads missed ont on their monthly bonus ... Jack Ward and Jeff Jeffrey «coe and that, in my book, ain't good. How come fellows? And please don't tell me that it's that tough in your particular situation to get one stunt rolling every week oo. I'va been around, and I knew better, Let's make April a 100% month ... with EVERY SINGLE ONE of you in there EVERY WEEK. ‘fry aes you're liable to get to like it ... and it may becone a habit ... a GOOD one. There's nothing I'd like better than to soe every one of you at our wianers’ banquet three or four months hente eos