Ballyhoo (Apr 2, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 2, 1954
Volume:
Ballyhoo (Apr 2, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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BALLYHOO BOHM 24 DRUM-BEAYS You've read the score=board oo. You now know who tha March winners are ,o. Now let's see what YOU did to try and get in there ... ox at Least give the winners a run for their MONGY o We didn’t do ao good in tho trade paper department this week ... Two short breaks ... both in Boxeffice, about Len Gouin and dack Knight. I'11 repsat fellows oo. I'm not going to try’ and shove you in there ... That's strictly YOUR department ... If you don't care enough to take a couple of minutes eff to sond the better sampios of your stuff to our New York friencs .-. believe me, I don't oo. But don't say J didn't remind vou often enough, when the citetions and other honours aro handed out at the conclusion of this GrPive avo ‘ We're going inte our fourth month coo L don’t know who the winners will be o.. but, based on past experience, I have a pretty good idea as to who'll be in there trying ooo Come on gang o<.-o fook me ooo Let's make it a neck and noek photo-finish right down the line, with everybody bunched at TT? the finish line ... You can do it, ZF you ZRY3 rey Guess I°a better get dow to the business of reporting your activities during the fourth week in Mareh coo the crucial one for a couphs of you winners ooo And, bofore you start hollering ... three ontries arrived too late for inclusion in last week's BALLYROO cso 80 will be reported in this iasuo. Points have been assigned. a ea RMowoBo Los PALAGE = GUELPH For MILLIONAIRE, Horb had four mounted displays on four good corners in down sewn Guelph oo. A good scene mat on an off~ theatre page. What I liked was the $50 Line csoswp with CGarlo's T.V. store oo. The five column ad featured a 14 Aneh coo that's right .,. F said 124 inch, cut of La Monroe righ. dow one side of the ad, with another eut of Marilyn, peering out from behind a T.V¥. sereon., Large heading tied in with the MILLIONAIRE thems, with lots of thaatre credits, Herb's one of the guys who's too busy to send me his materia on time ... However, when it did come in I was pleased to see a three column picture of his projectionists converting the booth for VinemaScope in the local Mercury. For TWELVE MILE REEF, two column scene on an offtheatre pago ... Meunted three-sheet on the "Ne Parking” sign in front & the theatre ... Four good dieplay locations around the dowm town areca, Hervb's still just simmering a little ... One of these days he may start eccoking ... then wa may really see somethin’,