Ballyhoo (Apr 2, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 2, 1954
Volume:
Ballyhoo (Apr 2, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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A BROADWAY = TINMINE oe Bob's stuff, as usual, came in at the last minute ... it took me half an hour to unseramble it ..o. but I must admit it's good ooo I see, and like, « full page co-op, which Bob had to get out and eelLl himself, featuring « colouring contest on KISS ME KATE oco Theee scene mats on clfeotheatro pages sao Bob bought ten spot announcements over C K G B, and the station showed its appreciation by contributing two half hour programs, and 15 spots, featuring music from the attraction and loads of theatre credits ... net bad, oh? Bob tells us, tongue in cheek, that he was able to slip in a few plugs en the half-hour daily program which he, ag Mr. Broadway, airs for the same station. He usec to good advantaga the old "Lip impression" gag, starting in his lesby in advance, then moving it to the Smart Set Dreso Shop window during the rune On opening day, some of his gals distributed appropriately wrapped candy kicsss up aad down the main drag. Five excellent windows oo. and ft have the photos to prove it ... in five of the best down town Losaticons. 3,000 heralds inserted in A & P shopping bags ooo an ad on the back paid for the printing. CAPITOL = ST. KITTS Two good off-thestre page scenes om TWELVE MILE REEP 32 the local g page ¢ Standard ... &@ toughie if there ever was one ooo At this late stage Vern menticns that he forgot to mention previously that he has a pretty good deal going with radio station GK TSB .6. The station airs a daily program called "Horning Melodies", and in return for a couple of ducats, theatre and progran gest good daily menticn, This is an exclusive tie up, and Vern's the only one in on it ... It's been running for more months than he can remember .o, i’m not a mind veader Vernon .o0. and you've done yourself? out ef thousands of points by not drawing it to my attention sooner. That! Larn you o.0 ALGOMA =< S00 Norm dressed his doorman in authentie diver's costume, with good copy on his back, and sent him out to parade the Main streat ... Jast to make it more interestin g, the diver passed out a few pearl necklaces to% the youngsters, and the odd ducat to a lucky adult .o. Created quite a stir ... and, oh yes, natch 5... it was for his date on TWELVE MILE REEF. eR Two good windows were set up oo. one in the C.P.R. office, and the other in the Duke of Windsor Spert Shop. A tie-up with a Local meat market netted Norm generous mention on their fifteen minutes radio program. GENTURY _HAMILTON Melts full page=ce-op in the Review features this week his holdover of MONEY FROM HOME ... Come on Mel ... GIVES