Ballyhoo (Apr 9, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 9, 1954
Volume:
Ballyhoo (Apr 9, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Thi 8 ia % oo 2 > shen, », oe A 8 the final in our series of "Theatre Safety Instructions" o Nothing that I have written is new or novel ... You hava heard _. Sad it all before ... or should have. This series is intended as & practical reminder, and the information, if properly applied, Sistas G9 & long way towards keeping your theatre free of hazard +h to your enpleyees and patrons. ACGIDENTS To THE PUBLIG Le if a serious accident oceurs to a patron, assist the injured person as much as you can and get the names and addresses of two or three other people (not employees) oo. who saw the accident. Bo Keep theso points in nind: (a) Be courteous. (b) Don't argus. (ec) Dont discuss defective building or equipment conditions, (a) Don’t talk about insurance or claim settlements. (e) Don*t attempts any first-aid yourself. if persons appear to require medical aid, call a physician. (£) If injury is slight, or noneexistent, don’t ask name or address, but Pi2iL out accident report as far as possible. (g) Attempt to learn if injured person committed any unsafe act, or had any physical infirmity. Fer instance, wag person a cripple, wearing glasses, or wearlLng shoes with run-down heels? Put these in report. {h) Manager should handle all accident reports PERSONALLY. Lo Know Location of all fire oxtinguishers, and how to use them. Make sure that phone numberg of Police end Fire departmenta ar located in box office and managers!’ office. Zo Pire-Zfighting equipment MUST be in good condition at all times, Extinguishers must be inspected at regular intervals. 3a Do not permit any accumulation of rubbish in basements, storage rooms, paint lockers, ete. Clesn thoroughly and REGULARLY. bo Use standard metal waste cans for temporary dispesal of oily waste, rays, etco 50 Paint and thinners must be kept in tightly clLesed cans and stored in metal cabinets. 6, Props, panels ete. on stage should ba stored in an orderly manner, To Under no circumstances use gasoline or kerosene for cleaning purposes. 8. Report and repaiy promptly all defective epouer seed floor outlets, plugs and extension cords. @nie completes our series, fellowes ... Don't just read these items and then toss them out ... Pass the hints on to your gtoefk, and make sure that they foller ALL the instructions.