Ballyhoo (Apr 9, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 9, 1954
Volume:
Ballyhoo (Apr 9, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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EN THE TRADE HEADLINES Well, wo did a little better this past week ... and several of you Ballyhooers got mention in the various trade publications > Some of you, however, still haven't got your feat wot ooo and I can’t seo that it’s anyone's fault but your owa ... OF course Af you don't care to get recognition, thon that's another storys but don't come crying to papa when somebody else gets the pats on the back ... and you're left out in the cold. Showmanship is a funny thing ... the more you pamper it oo. the more i% pampers you ... and in the long run, YOU get the best of it ... by far. Four of our Showmen made the MOTION PICTURE HERALD’s Contender list in the April 3rd issue .o50 dack Bridges ooo Bob Harvey ... Olga Sharabura oo. Jack Ward. Congratulations, and keep slugging away until you reach the top spot. SHOWMEN'S TRADE REVIEW came through with some nice stuff on Norm Gray ..-c Eddie Landsborough ... AL Hartshorn eco Ted Doney and Bob Harvey. Norm and Eddie, between them, took up the entire “Exploitorial" coluan, and Bob Harvey rated a full third of a page. Nice going gang, that's what we like to see. BOXOFFICE gave Mel Jolley a nice stery on his promotion of MR. SCOUTMASTER ... What? ... just one? Must be slipping in this department .oo SO YOU WON'T TALK ooo Apparently my plea for your consideration of a Disney or Bugs Bunny package deal to round out your Easter shows fell on deaf Cars oo. Only one manager responded, I should have Let it go at that, and then raised a rackus after it was all over ooo However, we don't operate that way, not in this department, so you'll probably find that you have a cartoon deal booked in spite of yourselZ ooo We think it's money in the bank ... please dontt dissipate it ... Both Warners and R.K.O. have special publicity on their package deals ... GE? TF ... and, USE IT. And don't forget to give it proper billing on your fronts and in the newspapers, Boke Koo HERB CHAPPEL INITIATED On Tuesday, April 6th, Herb Chappel was initiated into Spead Lodge of the AF & AM in Guelph ... Gongratulations Herb, on your acceptance into this ancient and honorable order, Bo Bo Sq RoK