Ballyhoo (Apr 9, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 9, 1954
Volume:
Ballyhoo (Apr 9, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ORPHRUM = S00 Ylgats feature happened te be PARATROOPER ... she made up a really terrific flash front, with one entire side representing a parachute With bold lettering across its faco ... Next to the boxoffice was & Very tall and attractive Paratrooper .o. (inanimate) oo. who was vlgged up to look as though he had just come down through the Marquee, A real parachute was used on his back, with a little pack epee = front with straps attached to the marquee to lend a realistic “SECC ooo Another real parachutes helped dress up a very attractive Window in a lesal barber shop ... Kleiman Bros. gave Olga a dandy window with model planes and plane kits, and loaded with art and copy cards. The Canadian army co-operated by moving its reeruiting gempaign in the Seo area to coiacide with the playing of the pico liga was provided with much colourful equipment for use in some of her displays in and out of the theatre. The army dressed one window on the main drag with overything used by a paratrooper in action ... anuvther window with a bazooka display, similar to that shown in the picture, For the small fry Olga ran a colouring contest, with the subject being a line drawing of a paratrooper ... Over five hundred entries were recoived, with the winners coming in to see the show &2s her guests. GAPITOL = PETERBORD__ No seoner had the Academy Award winners been named, then Len had two huge cotton banners made up and hung across both ends of his marquee, advertising the fact that William Holden was appearing in his current program MISS GRANT TAKES RICHMOND ... A large easel with similar copy was placed on ths sidewalk in front of the theatre. GUN FURY gave Len a chance to get some good window displays, which he did, in Fuller's drug store, Jerry 0! foole's store, Cuppy's bar and Primeau's Smoke shop ooo All are in important Locations, and all were well dressed with gocd art and copy. Two good scenes gn off theatre pages in the Review and Lakefield News, Lon was invited te be guest of honour on G HE X's Pot O° Gold progran fox the entire week .o. and brother ooo did he take over ooo if that show has any kind of listening audiences, it certainly listoned to plenty of Capitol propaganda. GAPITOL |= NORTE BAY ! Por TAKE THE HIGH GROUND, Bob's assistant Ray took a walk to the busiest corner of the clty, squatted on the sidewalk, and proceeded to assemble a one sheet that had been chopped up to make a giant jig saw puzzle .o. People thought he was nuts, but stopped te lean over his shouider and take a poak ooo The precision squad from the 8th Field Squadron was invited to the theatre, marched down in full uniform, pipe band and all, and put on a fifteen minute display in front of the Cap. A seene on an off-theatre page in the Nugget ... that's all?