Ballyhoo (Apr 21, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 21, 1954
Volume:
Ballyhoo (Apr 21, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SPRING CLEANING al a fact oo. Spring is here, and what better proof do you 5 nS than the fact that most centers in Ontario will go on aylight saving time this coming Sunday? oo. What are you doing about it? Have you given any thought te doing a little house-cleaning around your theatre? NOW is the time to get your front cleaned up oo. and that means JYOur marquee, attraction board, sign ets. How about your exit doors? Can they stand a nice, bright coat of paint? And that moans all the rest of tho woodwork = including your display €ases, You don't neaed a contractor for this ... Your deorman er Garetaker can handle it ... dust give him a chance, and the proper instructions ... and, YOU supervise it. This is a good time to get your basoment cleaned out. Get the wintor's accumulation of dirty, oily rags out of there. Clean up the coal hole. Slap a Little whitewash around. And how about your stage area, including your ushers! quarters? When did you last take a peok to see what shape it‘a in? DO If NOW. Got started fellows ... don't wait Lor continual reminders, I%Ll check with you the next time I hit your town. RoSoKok ok PAPPY GOUIN A big juicy seegar = can't say EZ recommend Leonard's choice = on my desk, heralded the addition to the Gouin family, on April 13th, of a baby boy = eight pounds fourteen ounces coo No further particulars, not even the nowcomer'’s name ooo IM all probability, Leonard Jr. Congratulations Len and Ira. Govino Boo Xo Kok RESIGNED Jack Knight, manager of the Gapitol in Welland for the past siz years, has resigned to enter another line of business, KoXoKoMoX YOUR_"RED_BOOK" When aid you last take a peek at the Theatre Managers! Red Bool, which was printed oxactly ten years agos and is just as important toaay, if not more so, than it was then. Can you put your fingers on it RIGHT NOW? If nov, you'd better hunt it up at ence. I'll want to see it the next time I’m around. And T!11 went to know if you refer to it as often as you should ... and, if you carry out sll the instructions contained in it faithfully and completely. Check it. XaXotoXo dE