Ballyhoo (Apr 21, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 21, 1954
Volume:
Ballyhoo (Apr 21, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SBY DRUMBEATERS IN AGTLON ~ have some good stuff on my desk ..,. and some that isn't 39 good. You'll see what I mean in a minute or two oo. Can't help but get a little impatient with a couple of our gang ooc just don't seem to be able to impress them with the importanca of shouting their wares so’s everyone can hear them ... Welk I'i1 yell a Little louder ... maybe I can still wake thom up before Lt"s too late. In the meantime, a fow of the gang hit the hoadiinesd, and that's what I like to see ... Verm Hudson got himself a story in BOXOFFICE on his KISS ME KATE deal ... and SHOWMEN'S TRADE REVIEW, in the April 1Oth issue has two stories on a couple of Paul Turnbull's stunts ... one about Bob Nelson oov A good story on Bob Harvey, and two, yes TWO pictures of a couple of typical Harvey stunts. Nice going fellows ... Keep 2% up, and keep fecding the presses ooo Soko Rohe Dt ORPHEUM = S00 Olga was playing the Italian flicker BULLET FOR STEFANO ... and in spite of the absenes cf any standard accessories, she had two very attractive 40 x 60%5 made up, with Italian copy, and pursuaded two of the leading merchants to build window displays abouts them. Two gmaller displays, also in Italien, were placed in the two local, and very important Italian clubs ... the Marconi and the Verdi. The Orazetti furniture store, which is directly across the Memorial Gardens, a very busy spot, placed a onee sheet display in both Italian and English, in their window. The Pasquale program, which has a very large Sunday night listening audience, gave Olga many free spots, plugging the opening of her feature that midnight. REGENT 2 OSHAWA Al reports that his {£ SAW deal is really catching on ... The managing editor of the Times-Gazette is thrilled with the results, and has enough entries on hand to keep it going for months ».. i The Gazette ran a scans on 3 SAILORS AND A GIRG on an offetheatra Pageo Al promoted five sailor uniforms from the local sea cadet unit, and attired his usherettes and doorman in them fer the wun of the picture ... As a street stunt, the giris, in full uniform, toured the down town area, suitably bannored, Johnny Gilbert caught the feature on opening day, and gave Al an excellent story om his pepular SHOWCASE program 4... plus recordings of many of the seleciions from the score.