Ballyhoo (Apr 21, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 21, 1954
Volume:
Ballyhoo (Apr 21, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SAPITOL = st. KITTS Vera's deal with @ K f B on theix "Morning Melodies" program still Punning as smocthly as ever oo. For LATIN LOVERS, one of tho carly AcoMo disc jocks ran a contest, tying in Latin-American musie with the title of the picture oo. Elda Flintoft, on a later program also worked the same deal 4... This was done two days in advance ofr Opening, with listeners having to phone the station ... Ths calls came fast and furious, and the theatre wound up with many dollars! worth of valuable publicity. A good lobby poster tied in with the station's efforts, with details of the contest. GAPITOL = PETERBORO Len apologizes for his rather meagre showing this week ... Hs Was busy becoming a father ... Thanks for the heater Len ooo and congratulations from all of us Ballyhooers. Len used Eaton's fence on George Street to mount a couple of 3 sheets on WORKING HER WAY THROUGH COLLEGE ... This week completed his "Pot 0% Gold" Foto Nite tleeup, and Len is most pleased at the results. He promises to go after the radio station for another sinilar deal, and hepes to have details for us in time for noxt week'’s issue, A good two columm scens on an off theatre page in both the Review and Lakefield News on COLLEGE, CENTURY = HAMILTON Mel's news shots of the H Bomb blast arrived, and quick like a buany he had the lads at CK OC shouting about it to all theip listeners oo. Johnny Robinson made mention of it in his popular column in the Spectator, Another full-page co-op in the Hemilton Review... this week plugging his laster attraction PETER PAN. CAPITOL = GALT For his date on BANDWAGON, Eddie was all set for a Z00d Wrap with Connie's Musie Centre, but at the last minute the boss-lady was celled out of tow and everything vent haywire o.oo Hovever, he did manage to set up a good Window, with one-sheet art, and a good stock of albums and sheet music, To publicize the H Bomb shots in his news, Ed made up a gocd display which he placed in a framo at the main intersection. PALACE =| GUELP 3 As per usual, Herb’s last week's entry arrived too late for inclusion in our last Ballyhoo ..o. However, when it did reach us finally, 1t contained good scenes on of f-theatro pages on both GREAT DI AMQND ROBBERY and EDDIE GANTOR STORY. Several of G J 0 Y%s deejay fanily were generous in theim mention of his features and theatre, and span many recordings taken from the CANTOR STORY sound track.