Ballyhoo (Apr 21, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 21, 1954
Volume:
Ballyhoo (Apr 21, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ALGOMA 2 soo Glad to see Nora's beginning to rise and shine ... his campaigz on KNIGHTS is one of the best he's submitted to date, Just goes te show that it CAN be done, IF you put a little "oomph" into your Job. Let's see what Norm came up with ooo First of all he did a real job on his local radio station, and came up with two sponsored programs oo. one a half hour shot, the other, fifteen minutes. Both were loaded with build up chatter on KNIGHTS, and both were regular programs paid for by local. merchants ... The fifteen minute airing took the form of a quiz, with & couple of guest tickets as prises. On opening day, the Star, a toughio if ever there was ond, Yan a full page ef co-op ads, all sold by Norman in person .o. His reward was a banner headline on KNIGHTS, and reference to his program in one form or another in each of the participating ads. In connection with the short MERRY WIVES OF WINDSOR, what more natural than to tic in the local Windsor Hotel? Normie talked the management into running an excellent 300 line ad boosting their Sunday buffet = with generous mention of his attraction. A number of goed windows ... and I do mean DISPLAYS ooo wore set up in Sidewell Jewellers, Pinches Groceteria, Duke of Windsor Sports Shop, Windsor Beauty Shop, Virenes Department store, and a local vadio shop. Lots of picture art, and fine selling COpy o Seems you can do it if you set your mind to it, huh Norm? Let's have more of the same ..o. often ...o in fact, EVERY WEEK. BROADWAY = TIMMINS Bob's efforts for the past couple of weeks include a good story in the local daily on his showing of the "H" Bomb explosion ,.. scenes on the Women's page on MARRY ME AGAIN ... and many free spots ovar CF CL during this period. The local Sea Cadets paraded to the theatre, full uni et al, down the main street, to a showing of GLORY AT SEA ... T local sheet gave a nice story on his screening of MARTIN LUTHER SENECA = NIAGARA FALLS Jack sends along a couple of good snaps of a clever 40 x 60 display he had made up on KISS ME KATE, making good use of one=-sheet art plus a little help from his artist. This was placed in the front window of a main drag paint store in advanee and during the run of the program, A real, eye-catcher, ROYAL = GUELPH For HONDO, Ted was successful in getting a local druggist to take 336 lines of space in the Mereury, tieiug in their Viewnasters with his 3-D feature 2... Press book art made up the ad, assuring Ted a@ good coverage, Two ecolwan sfenes on off-thoatre ages in the Mere on both HONDO and TARZAN AND THE SHE DEVIL. ee :