Ballyhoo (Apr 21, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 21, 1954
Volume:
Ballyhoo (Apr 21, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL = NORTH BAY In a fit of gansrosity, Robert's pals on the local Nugget decided that they could spare him a scene on 3 SATLORS AND A GIRL, on one of their off-theatre pages ... also a fair story onthe shots of the "H" Bomb blast in his news. Bob had his entire staff attired in naval uniforms which he borrowed from the local R.C.N. detachment, one week in advaneso All wore breast badges identifying the attraction ... One of Eob's usherettes, in navy garb, paraded the main drag handing out bags of salt ... as "From one Yid Salt to another" ..., Good windows ... thanks Bob, that's what I callwndows, were gseeured at Lovell'’s Music Store ... Hosken & Prested Radio oo. Himmel's Ladies! Wear oo. Kizell'’s Men's Wear ... Phillips Men's Wear ... and Norm Harvey Jewellers. <All thea above camo through with mention of the theatre program on their radio time... Tip Top Tailors dressed their windowa, and two Main Street automobile showrooms placed mounted one-shests in their windows. PARAMOUNT © PETERBORO Sunshine Sweepstakes reaching a climax, with Art's cashier putting up a pretty good fight ... He's hoping to cash in on some pretty good publicity breaks at the conclusion of this deal ... especially if his gal winds up among the winners. GH E K Good Deed Club still boing aired three times each week, with Art right in there with plenty of free alr time oo. Parker's Gleaners buy 39 spots weekly, and Art coaxed them into ending their spiels with "Right across from the Paramount" ... Don't know how many tickets it salis ... bus At keeps the theatre name in the publis aye. The station has been playing many of the tunes from RED GARTERS, with appropriate theatre credits ... even thougk this feature is still to come aoo A two column scene on THE COMMAND in both the Review and Lakefield News 2... Four mounted one-sheets placed in strategic lecations in the down town area oo. All Pepsi Cola outlets in the eity plugging the coming morning show at the Paramount. GRANADA = HAMILTON Paul really scoopsd the town on hia "H® Bomd newsreel pictures. He didn't know until elLevon A.M. on Saturday that thoy were coming, and by mid-afternoon everybody in towm knew about it. © K 0 ¢ kicked in a fifteen minuts program ab a mere fraction of the normal cost oo. Johnny Robinson, popular Spectator columnist was contacted at his home and canothreugh with a good story in time to hit the evening editicns ...o A couple of ducats charmed the composing room gang into rearranging the theatre page, and Paul was given a headline on his "Seoop" ... Paul dug up 4 glossy of an atomic explosion, had four blowups made, and set up a display on the sidewalk in front of his box office. His artist rushed through several one-sheet size cards whieh were placed in good down town windows.