Ballyhoo (May 5, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 5, 1954
Volume:
Ballyhoo (May 5, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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\ OUR APRIL, “BONAN ZA® WINNERS Another month has gone by the boards in our six month long drive ... Another group of winners has made our front cover ... Believe me, it's always nice to eulogize those showmen who have made and continvo to make this, our BALLYHOO, the important factor it has become in the operational activities of "B® District ... And here they are ... our April winners. GROUP "A® g ist PRIZE James P. MeDonough Robert Harvey 0 GROUP _*B® 0 ist PRIZE and PRIZE Olga Sharabura Al Hart shora 6 Congratulations Jim, Bob, Olga and Al ... It's no accident that you captured the top spots in our contest, this month. Your entries are en my desk each and every week ... and there's always something just a little different to tho average, run-of-theemill publicity activities ineluded .o. This is Jim's second win in four months, and a first for Olga ... Bob Harvey and AL Hartshorn each have two seconds to their credit. There are no secrets ooo They win because they try ... and keep trying. They do a selling job on EVERY incoming attraction ... Some are a little tougher to sell than others ... but they take full advantage of every exploitation angle ... and when a real one comes along ... they give full play to their imaginations and ingenuity and come up with truly championship came paigns, and points by the thousands ... and that's what wins contests. SO ooo again, congratulations winners ... Keep trying, keep Ballyhooin', and continue to set an example for every wide awake showman in this and every other district, DoBoks