Ballyhoo (May 5, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 5, 1954
Volume:
Ballyhoo (May 5, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HELCOME GEORGE George Forhan Jr., manager of the Montcalm Theatre in Hull, has been promoted to manager of the Capitol in Welland effective immediately. George has a fino record of effort and achievement, and will bo a welcome addition to the gang comprising "B® District. You're a member of the BALLYHOO family now Georgo ... and we'll expect to hear from you regularly. Good luck, lad. George's assistant will be Mort Grant, who moves over from the Seneca in Niagara Falls, where he has been agsisting Jack Vara for the past couple of years or 60. ohn MeGreary leaves Welland to take over Mort‘s work in Niagara Falls. Looks like a good set-up all around, Lots of luck fellows. MoE oko Bo I WHY BUDGETS? XE sometimes wonder ooo for all the good they do as regards expense contrel. But, the worm has turned, sud from this day forth wo're going to do something about it. The budget for your theatre has been prepared by experts, and based on figures available over many, many years. I have studied them and they are fair and equitable. They are there to guide you in a systematic control of controllable expenses ... Nobody has been very tough about it, that is, UNTIL NOW! Get mad if you like, guys, but, as of now, I expect every manager to stay strictly within his budget figures, and please do not request budget increases unless you had personally discussed it with me in advance. Otherwise ooo NO goo The above applies to every classification on your T-1L4h. If you don't exceed your budget, you won't bo Laced with the problem of dreaming up explanations every week. So oo. let's be good businessmen, huh? BoKo Bo Ro 2 LAMP CONTROL Purther to what I have written about constantly checking supplies and keeping them under lock and key ».. How about instituting an inventory control over your stock of eloctri¢ light lamps? It's easy ooo Have a card in your stock room listing your lamps according to size oo. Enter all new lamps added to stock, and sign in for lamps removed, Location and reason ooo Gheck this control card PERSONALLY, and often oo. and £!11 bet you a plugged nickel, you won't be ordering as many lamps in the future ... Think it over. BoM oRo Rok { know ooo it’s a chore to have to use the combination every tine you have to open your safe ooo it’s easi®y to give it a half-turn so that all you have to do is turn it back, and presto ... you're in. Don't do it fellows ... We're not protected for burglary from open safes oo ISd hate to see you have to pay back a day's deposit which just "walked off" when you weren't looking.