Ballyhoo (May 5, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 5, 1954
Volume:
Ballyhoo (May 5, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALLYHOO BONANZA SCORS=BOARD APRIL 2954 GROUP_“A8 APR»3 APR.2O APR.17 APR.2h BONUS APR. TOTAL GRAND TOTAL Jim MeDenoughk 1600 10,100 600 34,00 LOCO 16,700 48, 200 Bob Harvey 900 3909 500 7600 1000 13,900 455400 Art Cauley 44,00 3200 1800 2700 1000 13,100 56,400 Ted Doney £1.00 2200 11200 2700 1000 12,100 3h, 900 Mel Jolley 800 1000 1900 1000 2090 5,700 26,800 Herb Chappel 900 300 1900 1200 1000 5,200 22,100 Yorn Hudson 1200 10000 sece 1500 ecce 3,600 19,400 C.J. Joffrey wees ecc5 sees 3500 eoee 3,500 15,300 GROUP BBY Olge Sharagura 2300 1500 600 6600 3,000 12,000 31, 200 _Al Hartshorn 1900 21900 2306 3000 L000 10,100 3h, 300 Len Gouin 2306 12.00 600 4,500 1000 9,500 36,400 Norm Gray 600 4860 300 1600 1000 8,300 25,200 Paul Turnbull 1200: 1300 300 300 1000 4, 800 22, 900 ' Ea Landsborough 306 300 300 906 1000 2,200 20,800 Jack Bridges 600 300 2200 = 500 2,600 34,400 Bob Nelson S06 600 ---ocos 500 2,160 26, 500 Jack Ward one shele) ae 600 oaee 900 11,200 So Ko RoE oMo Ko Ko KoKoMo Mo KRoX So there you have it gang ... and I canis sey that I’m too surprised ...0 dim McDonough loaded himself with points on the basis of his terrific carriers’ show in the second week, and Bob Harvey made second place in the final week of the month 2... Some pretty fancy totals being piled upo in “5° Group, Olga finally came through, and that 6600 points on her ROB ROY deal pretty well clinehod the top spot for her ... It's hor firsts win, and she certainly slugged for it. Al Hartshorn came a close second oc. L0F the second time. Like to try for a first, Alfie? in every instance the winners have CONSISTENCY on their side .o. they're in there week after week ooo Always trying oco always plugging away. That's what winners are made of,