Ballyhoo (May 5, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 5, 1954
Volume:
Ballyhoo (May 5, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

A_NOTE OR TWO ABOUT OUR CURRENT ONANZ So-o-0 ... we have four new winners .o.. champions for the month of April .o0. What a job those four did ooe but you should know of their exploits .o. that is if you've beon reading your copies of this BALLYHOO of curs regularly. Still two months to go ..0 we're in the home stretch now .-. and every one of you still has a chance to earn @ place of honour in our WINNERS? CIRCLE ..o. All you have to do is TRY, and keep on trying until it rasults in accomplishment ... It's that easy oop but fellows ... you can't get in there if your record shows nins misses out of sixteen weeks. Get in there and start swingin’ ... This is supposed to be a distrietowide effort ... Balieve ms, it is not restricted to the Half dozen who come through week after week, and month after month. If°S YOUR GONTES? and YOUR BALLYHOO. x know I’m going to hear a howl from Jack Bridges o.oo and will probably receive a batch of stuff in a few days with enough points to have placed him pretty close to the top. Serry dsaeck .o0. can't hoid up the works until you decide to get in ... But welll eredit you with the points, and will bring cur standings up to date. Same goes for Bob Nelson. We have to be Lair to everybody o.oo try to get your materlal in EVERY WEEK, fellows ... that is, if you want full credit when the winners are named. You've read the seore-board, and know now exactly where you stand at the two-othirds mark oo. In the overall picture, in Group "A" Art Cauley still leads with 56,400 points, Jim MeDonough is second with 48,2090 and Bob Harvey third with a total of 45,400. Group "B® shows Len Gouin Leading with 36,400, Jack Bridges second with 34,400, and Al Hartshorn third with 3h. 300 points. There's room for YOU at the top ... Reach for it ... the leaders are starting to bunch up, and ‘that's good. I like to see a close race ooo let's make it a Foto-Finish ... Two months, a total of nine weeks to go oooMAKE THEM GOOD ... and let's gee sone new names in the top spots at the end of {ay o