Ballyhoo (May 5, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 5, 1954
Volume:
Ballyhoo (May 5, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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. BALLYHOO DRUMBEATERS IN ACTION This week's resume of activities winds up April ... and from the looks of the material, it would seom that my constant beefing is beginning to pay dividends ... a loo% improvement, I'd say oo. Thanks fellas ... but, keep it up. I don't enjoy cracking tho whip any more than you do ...4 but if it's going to get results, why ooo 1%'S gonna keep right on aterackin! oo. Youtve already studied the April score-board ... Looks pretty good, huh? Brother-rer ... would it hare been skimpy minus this week's entries ... So, you really CAN produce when you have to ooo Well § YOU HAVE TO. Nine more weeks to the finish line. Let's make them the nine best weeks we've had. And now that I've had my say, suppose we get dow to reporting .oo : CAPITOL = SUDBURY I suppose I should take back a few of the cracks I’ve been making about Jeff ... and his apparent lack of interest in our BONANZA ooo Seems the lad's been laid up for a couple of weeks with a strained back oo. Was hardly able te ambulato ... Well, what's the matter with your assistant? Bob's a pratty big fellow ... able bodied and all that ... Let him oarn his keep ... he’s more than just a book-keeper, you know. Anyway, hope you're feeling better now, Jeff, and let's see you in here EVERY WEEK. Jeff got out this week and sold three good co-op ads, tying in with NIGHT PEOPLE and the International Harvester Company. An excellent display in the Capitsl Lobby, and three separate ads in the daily by local I.H. dealers. Good front display coverage. G HN O came through with a free fifteen minute star inter] “orf gs next attraction THE COMMAND. view on TIVOLE = HAMILTON Friend James has been busy chiselling space on his renovation project, and secured an excellent story in Johnny Robinson's very popular column in the Spec, as well as stories in the News and Review. For his date on NIGHT PEOPLE, Beautyland Salon ran a 300 line ad, a protby healthy portion of which featured a cut of Rita Gam, plus good attraction copy. Jim arranged to have the official opening of Air Cadet week in Hamilton coincide with the run of the feature ... the cadets paraded from Gore Park te the theatre, bugle band and all, which got him stories in the Spee and News. A good three ecolumn scene on NIGHT PHOPLE appeared in the Spectator right at the head of Robinson's column, which certainly stole the page right out from under the noses of his competitors. Jim promises big things when his theatre is ready to start bragging about the new alr-conditioning, seats ets. which are in the process of being installed. You just toss it at me Hamish, I'll give you an honest count o.oo