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ORPHEUM = soo
Olga is a patient lass ... Most of her product is by no stretch ef the imagination the most saleable in the world, butsle does manage to send something in every week ... and when friend Hoggie manages to latch on to something a little different for her ... like, say ROB ROY ... brothorer-? oo. just watch her smoke. The selling job she did on this attraction lifted her right into the top spot in her group ;;<s and you should see her B.O. statement for the week!)
Olga and one of her ushers did a dressing up job on the theatre front which was a joy to behold ... they did the entire front in McGregor plaid wallpaper ... with ROB ROY literally screaming at the passers-by on either side of her box office ooo Hundreds of people took the trouble to drop in and congratulate Olga on the originality and effectiveness of the display.
In spite of the local Star's non co-operation, Olga got out and sold a complete page of co-op ads, and I do mean co-op ooo Every participating merchant mentioned ROB ROY in one form or another, and naturally mado refergnce to theatre and play dates. A aswell page, and well worth the additional effort ...
Mayfern Fabrics, the Seo's largest fabrie shop, devoted an entire front window to a display of plaids, photos and good theatre copy o.. The leading men's store also gave Olga their largest window, dressing their mannequins in tweed jackets and coats, with plaid scarves etc., using one sheets and stills from the picture as a background ... The Fashion Shop placed a model dressed in McGregor plaid with matching plaid accessories in their doorway, spotlighting it in the evenings ... most effective ooo The Tiny Tot Children's Wear shop also played along, and came through with a grand display of plaids for the younger lassies and laddies ... Moore's Musics Store featured their Seottish airs and music books in the front windew ... T.C.Ao put in a window with the "Fly to Scotland" theme. ROB ROY prominently mentioned in all the above displays.
Virenes Ladies! & Mens! Wear put in the most attractive window of all = and very colourful too. Plaid blankets formed the background, with mounted ROB ROY stills splattered over them .o.o All the mannequins were dressed in plaid outfits, with theatre copy aplenty ... Virenes also put in a window on Samsonite luggage to tie in with ROB ROY ... this type of luggage was just being intro-] duced into the Soo, and Virenes had 5,000 heralds made up, more than half the copy devoted to ROB ROY. These were distributed in the theatre, and to all the store's customers. And please remember, the store paid the full shot for this deal, In return for this, Olga permitted the store to set up a small display of luggage in her Lobby.
In addition to the front, Olga carried the Scottish theme pesht through her theatre ... confection bar, mirrors, sverything. er staff was attired in plaid outfits, berets and ali ... The whole theatre looked like a little bit of Scotland ... Four girls dressed in Tartans |= borrowed from a local dancing school were ovt on the street distributing heralds.
Olga reports that the highlight of her campaign was the -hagpipe parade ... which net only had the blessing of the police