Ballyhoo (May 19, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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of ye ” NUMBER 15 Leo SEASONAL PRODUCT FESTIVALS At this time of year we suddenly become aware that we are not alone in the business of purveying entertainment to the masseB ooo Girews posters stare at us from every billboard oo. eur newspapers are filled with a dozen types of added competition, summer theatres, stoek-car races, sporting events and whet not ... The golf courses and trout streams beekon soo Everybody, 1% seema, has his hand out for at least a pertion ef that elusive entertainment dollar. Even nature seems 26 be agin" us ... Thousands of amateur horticulturists gpend that extra hour of daylight in a never-ending struggle with the dozens of garden pests which are tha bane of every gardener, But .o.o. they like it, and keep it up right through the summsr and well Anto the fall ooo and it. wiil take more tham a casual newspaper ad to cause them to drop everything and go acurrying to their nearest movie palace, That should bo the signal for a revitalization of ail of our selling efforts ... The more competitive our business besomes, the harder we should hammer away ... *%ha louder we should shout our wares ... the more tricks we should pull out of that beaten-=up old hat. "Pestivals" seem to be the order of the day ooo Spring festivals ... Summer festivals ,.. Fall festivals. They're ne strangers with us. Dress up your front and lobby in keeping with the season ... Use your imagination plus the many seasonal aseessories available from most of the distrib= utors we de business with ... Slant your campaigns at the woman folk oo. Greate an urge to sea your attractions, They ‘li drag the eid man aleng oo. never fear. You can't do all thie sitting at your desk punching buttons ooo Gat out on the floor oo. greet your customers ooo talk to them ... gain their interest, Emphasize what you say with good selling displays, Get your Spring festival under way, and start planning your Summer festival oo. Have something doing all the time ooo ‘ene ae You can't keep people from buying other forma of amusement oP recreation ose but you CAN, with the proper effort get your faix share of business, GO AF TER IT DEK.