Ballyhoo (May 19, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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First, and before I forget ... congratulations to Bob Harvey for the Honorable Mention he received in the Quigley awards competition, With Charlie Dector out of tha way, maybe soma of you guys will now stand a chansee of sopping the advertising "Qgear" ,.. At least let's make a real stab at 4% oo. It's not impossible, you know. Ineidentally, Bob didn't get the H.M. dusé by hoping for it ... I know that he is one . ef the steadiast contributors to the Managers’ Round Table ... This is the closest he's come to tha Main Event ... and if effort means anything, next year should ses him right in there. Keep it up Rebert .o. wo're pullin! for you, And that should point some kind of a moral for the rest of our "B" Gang ... If you want recognition, you've got to fight for it ... Z¢ doesn't come easy ... but then, nothing worthwhile dees, Get in there you guys ... and Olga too. Start swingin’ and keep it up .o. Fifty two weeke a year .o.. That's what makas life so interasting. We're in the home stretch now ... Only seven weeks to go ... Hope your plans cali for an allegut effort to try and hit that tape with averything you've go. You know who thea leaders are ... and why. YOU TOO can be in thare ... Cheek your last scorabeard, and see how close you are ... There's stii2 a good chance for nearly every one of eur BANANZA BALLYHOOERS 4... I'd like to saa everyone of you at our vietory luncheon sometime in July ... but 4S can't carry you over the line .., Remembar .., it's "B® for BALLYHOO.