Ballyhoo (May 19, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

HEPH OUR BALLYHOOXN' DRUM BEATERS Looks like seven more weoks to the finish line oo. and it's ®Ginning to look like all you guys are after that grean stuff, and the honors that accompany it ... and that's good. The Material, you've been sending in is just a little better than Usuah ..,. has that professional touch ... Kesp it up, gang ose don't let up now. The prize winners will be wined and dined shortly after the conclusion of this drive ... and that will include everyone who managed to knock off a first or second monthly prize ooo Still time for YOU to get in there ... Your chances ara just as Beo0d as the next fellow's ... IF you try just as hard. Among the missing this week are Vern Hudson, Jaek Ward, and Jeff .,. I didn't know that it was that tough to get one item of ®sales promotion" into your operation ... and that’s all it takes to make these pages so. Ons single item, Well, I guess it is much easimr to sit back and let "George" de it ... Bue that ain't going to got you any points ... any prizes ooo any recognitiono And speaking of "George™ ... May X repeat again ... If you can't get after some of this Ballyhoo we've been Ballyhooin' please turn youx assistant Loose, and let him try ... Don’t worry about him showing you up ooo we'll eredit YOU with tha pointes. And 55. 4f your assiatant is training to some day become a manager, there's no better time for him to start learning the finer pointa than now oov How about 1%? Se, now that T%ve got this off my chast ... let's taka a quiek look=-see at what our active Ballyhcoers have te offer .oand, let's make 4% an even 100% next week, huh? XoKoXoKoX CAPATOL = WELLANO Looks Like George Forhan Jr, isn’t Letting any grass grow undar his fest ... The guy hasn’t even had time to unpack his bags, and rigit away quick he's in with an entry ... Kasp it up fella eo you may be at a disadvantage as regards tep money in this drive, BUT ... there are monthly prises te shoot at, AND ... there will be more and bigger contests ooo 86, get your feet wet, and you'll we in good shape for the next one. On our way into Welland, George noticed tha dummy traffic cops at all, approaches to the city's schools ... These are wooden figuras of policemen, hand raised as a caution for traffle to slow G@own ooo The reverse side sarries a Coca Cola ad. George contacted the local Coke people, prometed ons of the figures and placed it alongside his doorman ..The difference is that instead of a "School = Drive Carefuliy® eign ... the jolly copper says soo “STOP = Give Books of Famous Players Theatre Tickets on Mothers Day" ... Simple? you bet. And very effective tOGo