Ballyhoo (May 19, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BROADWAY = TIMMINS Well, whaddaya know 4... Both Bob and Jack Bridges have submitted their entries ON TIME .., Guess they don't want to be left out of any prize money there may be floating around ... Thanks fellows» you have no idea how much it simplifies our work at this end ooté's not so tough, now ... is it? Bob's feature was MARTIN LUTHER. A good story and scene appeared in the Daily Press on cpening day ... C K G B used a fifteen minute interview which Bob had taped during his advance screenings at no cost .., The picture was given some good plugs on the station's regular "Morning Devotions” program, and individual comments from many local ministers were used as "spots" ,.. In addition, every clergyman in the area cooperated with pulpit announcements, and mention in their bulletins. TIVOLI = HAMILTON Jim's knee-deep in renovations ... and being a canny sort of guy makes sure that he's on the spot whenever a contractor or sub gets going on any one of the dozen phases of the job ... They've even phoned him at. home at seven ayem 5... So, he's a busy little man these days, but still has time to keap his record elean in our Little Badiyhoo deal..c. This week he managed to squseze in, between his general. contracting and air-conditioning Supervisory duties, a trip to Beautyland Salon, and came up with a vory niee co=op in the Hamilton Spectator, featuring a large cut of one of the gals in HELL AND HIGH WATER ... In addition, I ses a goed scene on an off=-theatre page. Keep it up Hamish ... We're waiting for that sastion yeu promised us when you're ready to blossom forth with your NEW and AIR CONDITIONED theatre, CAPITOL = GAL® Last week Ed forgot to mention a good window display he had in connection with his showing of TWELVE MILE REEF ... Grant Valley Paint & Varnish Stora put in a window leaded with vari-colered sponges of all shapes and sizes, with good sales copy for his attrastion. Ed invited the Reporter's "Around Towner" columnist to cover his showing of tha Cinemascope short TOURNAMENT OF ROSES, in the hope that he might lad a little free space, and, sure inuff ... the man gave it an excellent plug in his widely read column, His big hearted daily finally came through with a good scane on his current attraction on an off=theatra page. PALACE ~ GUELPH Herb's offering this week takes the form of a good ad put in by the C.W.. Kelly Music Stora, plugging the hit songs from ROSE MARTE .o2 Good theatre mention. In addition I see good scenes on off-theatre pages on beth ROSE MARIE and THE GUNFIGHTERS,