Ballyhoo (May 19, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PALACE ~ TIMMINS Welcome to our Ballyhoo family Herb ... you're a little late getting started, but there's no reason why you can’t go after one of the Monthly prizes o.. Now that you've broken the ice, let's see you in there every week ... That makes threa from out Timmins way i a and so far thay've proven that they don't have to take a back sea” to anybody when it comes to ballyhooin’ ,.. Keep it up lads. Herb received excellent radio coverage on GLEN MILLER STORY» Three ... yup, I said THREE, half-hour "Salutes to Glen Miller” pregrama were aired in advance of his showing, each chock full of Palace plugs ... All local deejays co-operated 100%, including tha lads on the Freneh station, who came through in grand style ovo A personal interview was arranged with Herb's pai and namasake, Bob Nelson, on his "Mr, Broadway" program, and the two spent half an heur discussing the music and story of the Palace faaturao | The Music Box deveted most of its radio pregram to news and music from the feature ... also came through with a very colorful windew diaplay. Five separate stories and seenes appeared in the Daily Prass ooo for free, nateh, Ten one=-sheets were posted on the sidewalks aleng Timmina!l main drag oo; : A great start Herb ... we'll ba hooking forward to sesing you in here every waek ,.. How about it? ROYAL GUELPH For his date on COUNTRY PARSON, Ted was able to plase a four col. scene on an off-theatre page in the Mere. He had a twenty feot banner across his entire front in advances and during the ran coo. 2000 special heralds and personal letters to surrounding towns and rural routes. Newspaper and radio campaign well in advance of his opening. fed tied in with Love's Radio and T.¥, om SHE WOULDN!? SAY HO ..0 The basis of the deal was a large display in the local daily headed ... "NO WOMAN CAN SAY NO to thie deal at Love's .,,,% Press book art and good theatre copy took up about half the ad, Naturally, Teds if SAW deal still’ appearing in the Mercury. GRANADA = HAMILTON this week's entry from Paul takes the form of a street bally on FOR YOU I DIE ... and it sounds quite effective ooo One of his ushers had a black sateen hood over his head, a foot long stump attached at the back of his neck, and extending into the air, to simulate a ssaffold, with the rope drmpping from the corss bax and draped around his neck ..5. A sign on his back advertised the feature and theatre... The lad paraded the streets with this unusual get-up, and while it wasn't a vary cheerful outfit, it did get the attention Paul was after,