Ballyhoo (May 19, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 19, 1954
Volume:
Ballyhoo (May 19, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

QRPHEUN 500 Por THE BIG HEAT, Olga, with the co-eperation of the lecal po department, printed cards following the layout, colours ha Acer tegular parking ticket ..o. except that naturally, the summons te see THE BIG HEAT at the Orpheum. These were placed on the Wi”, shields of all parked cara inthe downtown area in advance of én during the run ef the feature oo. 1440 4 Ce naw rus 4 Qlga even extended her activities to cover the huge Pr lots at the Abitibi Paper Mill and the Algoma Steel. Some of het friends on the police force gave her a hand by distributing the cards on their regular rounda, Hepes your customers didn't get mad at you, Olga, CAPTROL NORTH BAY Bob's feature was THE COMMAND ... 2000 dodgers, paid for by the Lever Potato Chip ousfit ~ alias North Bay Confections were af handed out at the echools and on the Main street by one of Robeaws *% comely usherebtes ooo Asa strest bally, Beb hed the same usheretta, attired in Indian costume, sitting out in front of the theatre sending up smeke signals ... grass etc. burning in an old metal pail o> with the advertising cepy in front te hide the container. Inmagine the somments caused by this stunt. Three good co-ops, paid for by North Bay Confections, on consecutive days in the Nugget. The same company else gives Bow daily mention on their radio program. Halliday's Hardware alse kicked in with some valuable free time on their regular program. Looks like you've latched on to a good thing in this N.8. 9 etions deal. Bob, Hang on to it .., but don't forsake your regular vals .o. You may nsed them one of these days ane x » Ko x. o ae oak This winds up ovr reporting for this week o... Not tos bad, but could be a little more startling ... Come on guys ... Only seven more weeks to go .oLet's get a little oomph into our selling. Don't ferget thera’s a nice, new, crisp for the whaners in each group, and half a yard Lo: uppers so If you can't use the stuff, I know a guy wh n tips are starting to wear pretty thin from typing, whe may be eajoled into accomodating you ooo And, how about those "sales™ books ... Remember? Theraic twenty five bucks for the most effective book to r i me before be the currant BONANZA drive ends ... and all books will automatically be entered in the Moving Pictmre Digest’s annual : Reep elugging gang .-. Yeu should have by now .o-¢ How about that oxtra spurt? Keep ballyhooin!’ .., rf) Pay o K ay