Ballyhoo (May 26, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 26, 1954
Volume:
Ballyhoo (May 26, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

—_ CONGRATULATIONS JIN Mc DONOUGH X\ \ Well, our Hamish has done it .-. James Peter is now a District Manager, and will be leaving us shortly to take up hig new duties in the very important Maritime territe ory, with headquarters in the Capitol Theatre, Halifax. to you Jim I ean only repeat what I have already said oo. Your promotion is a truly deserved one oo. It is an inditation of what effort and accomplishment, coupled with your deep-rooted love of our business and selfless devotion to the premotion of your cémpany's every interest, can result in ooo It is resognition in fact, at top level, of your many talents oo» too numerous to detail heres {t is a true tribute to SHOWMANSHIP { think you know, dim, that the very best wishes of every member of our "B® District family go with you to your new job ooo We're very proud of you fella ooo of the job you have done and the job we know you are going to do. We like to think that perhaps we in our own small Way 000 through the pages of BALLYHOO have contributed something t@ your suecass and to your futurs oo. What has happened to you can’t help but ast as an inspiration to every manager on our circuit ... if they didn't know before, \they certainly knew now what the rewards of effort and applied showmanship are. You, my friend, are a very practica} example. / So again Jim 2... all the very best to you, to Bess and to your three swell youngsters, May your future be sunny and bright .o. May you enjoy good health and happiness. You've got your feet firmly planted on the ladder of success oo> Keep climbing. 5 . So leng Jim MeDonough, theatre manager ooo and Welcome Jim McDonough, fellow district manager, D.EBoKe