Ballyhoo (May 26, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 26, 1954
Volume:
Ballyhoo (May 26, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

GK EDDIE AND ROB enya senetest ATR ee Two of our best known and best loved district managers ... Eddies Zorn in Winnipeg and Bob Roddick in H alifax ... have decided to retire ... both, for reasons of health. Speaking personally ... ZI hate to see them go. XJ love those guys, as doea everybody who has had anything whatever to do with them over the years: I have known both, and have spent many pleasant hours with each over a period of many, many years. Despite tha distance ... each is well over a thousand miles away from Toronto ..I have felt very close to them ... I'm going to miss the guys, as I know, will every manager in their respective territories. Eddie and Bob have left a deep and lasting imprint on Showmanship in general, and Famous Players! showmanship in particular, in Ganada. Both will always be remembered for theap sparkling personalities, and their great and valuable contributions, which can't help but act as a beacon, lighting the way of their suecessors, and ali those to come, X‘m going to miss you Ed, and you Bob oo. but I won't forget either of you in a hurry »... Good luck to you both oo May your future be as bright aa your past ... May you realize all your fondest dreams ... May your life from now on b#@ jame pasked with ali the good things you can possibly wish for your= selves ooo May your health rating by A-i from now on. So long fellows ... Every manager in "B" District joins me inthe above sentiments. Good luck again oo. and, I'll be sesgin!' you. Bo Lo Ro KoK GOOD LUCK JIM AND JOHNNY Two new district managers have been named by ths boss-man ... te take over from Eddie Zorn and Bob Reddisk ..4. Jim McDonough, manager of the Tivoli in Hamilton for the past nine or ten years moves to Halifax, and Johnny Ferguson, engineering and maintenance head for Manitoba, Saskatchewan and Alberta, moves into Eddie Zorn'’s officas Both are specialists in Showmanship ..0 both come weil prepared for the important duties which go with the title "District Manager" .,. Both have those qualifications whish can't help but endear them to every man in every theatre in their respective districts. Far be it from me to attempt toe hand out any advice 4... You can do worse, fellows, than follow in the footsteps of your predecessors .o. Remember, you must crawl before you can walk aoe so, be cautious, feel your way, then jump right into it with both feet. Good luck Jim McDonough ... Good luck Johnny Ferguson. The best wishes of our Ballyhoo family go with you to your new jobs. J'm sure we'll be hearing great things about you ... soon and often.