Ballyhoo (May 26, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 26, 1954
Volume:
Ballyhoo (May 26, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Se many things have been happening this past week that L"ve hardly had time te collect my thoughts. First the demonstration of VistaVision.at tha Imperial theatre ... no werds of mine could adequately degeribs® it ... but take it from me, you're in for a shock and a treat ... You'll see the biggest, brightest, livest picture you have ever dreamed of .o. Then, the announcemen’ of Jimmy MeDonough's promotion to District Manager of cur Maritime terre itory ... musie to my ears. And of course the luncheon honouring our old friend Charlie Doctor ... who has brough. more honours to himself and to Famous Players by knocking off, for the second time, the Quigley Showmanship award aco Trying to keep up with numerous routine datails, and at tha same time getting this BALLYHOO out to you oo well, it keeps a guy on the jump oo. iverything that has happened this past week is a diract result of Showmanship in one form or another oo. that same brand of Showmanship I'm always hollering about, The experience every one of you is gaining though these drives, contests, call them what you will, of mine, may net enable you to invent a new screen, Lens or method of filming, but it can certainly influence the bess= man when future promotions are contemplated. Gan I maks 4t any elearer? Se Rank ooo this drive, put everything you've got into it ... get on the ball ,.. start ewingin"’ ... You deliver the goods, and X#i1 sea that you get all the credit that's coming to you. Fair enough? +