Ballyhoo (May 26, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
May 26, 1954
Volume:
Ballyhoo (May 26, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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*B" DRUMBEATERS IN ACTION That's a swell picture of one of Len Gouinis displays in the May 15th issue of S.T.R. = and it's worth 500 points to the lad = In the same issue a good story of lddie Landsborough's MILLIONAIRE Gampaign soo M.oP.o HERALD just hit my desk, and I see a fine story titled "The Girl from Sault Ste. Marie" ... wonder who that is? Olga's ROB ROY campaign is enthusiastically described by Walter, and listen fella ... why just wish you were up in Canada? 2... Come on over, and I'11 taka you up North with me, so you can really see Olga in action ... In the same issue, mention of Mel dolley's use of radio to tie in a Bob Hope picture with the Jelio show ... I’m always tickled to sea members of our gang make the trade press columns oo. The editors, all of them, are most cox operative oo.» for which XY thank them ... but, they can’t print what you DON'T tell them ooo Drop them a nota now and then guys .0. and don't quit just because tha first story you send doesn't appear in print oo. Keep slugging away, just as you do in this contest .,. and, sooner or later you'll be in there, How about it? Now, if I’m to get this issue out to you before tha end of the week, I suppose I should start reporting ... 80, let's get the show on the road oo. BoLoNo Mok GAPITOL = SUDBURY deff was playing FOREVER FEMALE, go what more natural than to effect a tie-sup with the local Arthur Murray dance studio? oo. That's exactly what Jeff did ... ran a contest via. the coupon route, with a $150.00 danse course as the prize. A good lebby display with several poses of a couple daneing oo. BUT .,. the heads were those of the stars in the feature, carefully super-= imposed on the dancers’ bodies ... very effective. The studio went fer a good 500 Line ad, with nearly half of it devoted to a regular exchange mat on the feature, with good theatre mention. In addition Jeff obtained a good sesena on an offtheatre page. ive For his date on PETER PAN, deff had a good over=size display in his lobby .., which was later moved to the front window of the Melody Music Store, whsre it formed a background for the most attractive display. ALGOMA = S00 Norm had a good comic standee on “ONEY FROM HOME made up and placed on the sidewalk in front of his box office ... X% showed a gute nag trotting along with Martin and Lewis astride it .,.. Drew many laughs. Moore's record shop put in a good window, tieing in with the sale of Dean Martin records,