Ballyhoo (May 26, 1954)

Record Details:

Title:
Ballyhoo
Date:
May 26, 1954
Volume:
Ballyhoo (May 26, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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r) ¢ REGENT = OSHAWA Alig I SAW deal gaining in popularity every day, and the local daily is so tickled that this week it. orinted on its front page a picture of one of the I SAW prize items ... They must like it. A good scene on HELL AND HIGH WATER on an off=theatre page. I see that Al has made his promise good, and the second in his serias of co-ops with the Colletta Beauty Salon appeared this week so. featuring a hair-do worn by one of the female stars in his feature. The local radio station again came through with considerable free time, with Johnny Gilbert playing the star interview disc on the day befora opening, on his popular afternoon program. The LISTEN LADIES contest is still going strong, with this week's personality being Jane Powelk ... Total cost, two pairs of ducata, Al gets excellent theatre and pic coverage daiiy over this popular show. Displays were set up again in both the Metropolitan store and the Genosha Hotel. CAPITOL = PETUERBORO Len has submetted some nice publicity on his date on WINNING TEAM, He had one of his ushers, dressed in baseball uniform ... promoted from a local sporting geods dealer = touring the city streets at peak hours, placarded of carse, with good selling copy o.> Len promoted a good sized table model baseball game from Millard's sport shop, and used this as a draw for the youngsters during the Saturday matinee ..o. and don’t think the smail fry didn't hang on to their ticket stubs with both fists awaiting the outcome of the draw ... In return for being permitted to give away the game ... Millard's put in an excellent window tying in with the same feature, Sinee Doris Day stars in the picture, Len persuaded the lads on G H E X to air several of her popular songs ... naturally with accompanying theatre and pic plugs. Two-column scenes in both the Review and Lekefield News on off-theatre pages, wind up Len's contribution this wesk. GAPITOL ~ NORTH BAY That Little red scrap book is here ..let's see what’s cookin" oo Nerth Bay Confections xan a 340 Line ad in the Nugget, giving WAR OF THE WORLDS more than half the total space ;.. Bob had one of his good lookin’ gals in a fortune teller's get-up out on the street, looking into a erystal ball and prophesying a WAR OF HE WORLDS ooo simple and effective, Maddock Motors devoted a generous portion of their air time to BUNCO SQUAD, and seeing into the future with the latest in the Buick line. The Nugget printed scenes on both BUNCO SQUAD and BUFFY OF SAN QUENTIN on off=theatre pages, Bob invited one of the @ F C H ennouncers to see the first performance of ALOHA NUI, and the lad came through with some very fine publicity on his Hollywood Review program, —_