Ballyhoo (Jun 3, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 3, 1954
Volume:
Ballyhoo (Jun 3, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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WITH OUR "BONANZA" DRUM-BEATERS Wanna know somethin'? ».. I'm beginning to wonder if I shouldn't pick out half a dozen guys in each group and run a contest just for them ... Boy, would I get action sco It's not too hard to pick out the ones who are making & real stab at giving all they've got to the business of doing 4 real, honest-to-goodness selling job ... The May score-board, which Z hope to have ready next week, should tell the story as clearly as any fancy words of mine. Hope you study it carefully, ask yourself some questions, and try to answer them honestly. From the looks of some of our weekly reports lately, an all-out concentrated selling campaign is indisated ... If you're completely satisfied with the business your house is doing, then I apologize ... this isn't meant for you ... BUT, how woud you Like to put yourself on record, and tell me that a selling job is just that much wasted effort in your situation? Huh? Ceme on guys ..o FIVE WEEKS TO GO ... Do yourself some good in this drive, and you can't heip but do your theatre an equal amount of good. The only way we can measure your effort is by visible evidenee in the way of comparative results .ooe YOU know you can do it ooo. J know you can do it «oo bub, how about showlng me? It’s easier to dream up a good selling gag than to have to dream up excuses for not having come through with at least a try. So ... don’t GRY ooo TRY8 ALGOMA = SOO Por his date on NIGHT PEOPLE, Norm arranged a very effective eontest in co-operation with radio station C J I ¢ .., Basis of the contest was "Name the coestars" in several Gregory Peck pictures, Result, a terrific letter response to both the station and the theatre ... Prizes, a few guest tickets to see the picg Dise jocks eame through with many good, free plugs. For ROMAN HOLIDAY, Virenes Department store put in a really terrific window, featuring luggage and travelling clothes for that ROMAN HOLIDAY ... The Duke of Windsor Sport Shop also put in a good window tying in their sporting goods ... The C.P.R. window was jammed with stills and selling copy, recommending a ROMAN HOLIDAY this year. _GAPITOL= ST. KITTS i'm typing my fingers to the bone, and Vern‘s enjoying a Quebec holiday ... that figgers. However, Vernon did arrange a bit of ballyhoo before he left, which has been sent on to me by his assistant Arlie Katzman. The Sea Cadets were invited to see HELL AND HIGH WATER, and paraded to the theatre, full uniform and all ... To everybody's surprise, the Standard came through with a good three-coiumn pic of the do ... Keep sluggin’ em Vern ... They may still realize