Ballyhoo (Jun 3, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 3, 1954
Volume:
Ballyhoo (Jun 3, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL » S@. KITTS (cont'd) ws that their co-operation isn't a oneesided deal, and that they derive thele share of benefit in the added readereinterest,. The daily also came through with a good scene on the day before opening on an off-theatre page ... The Capitol is still getting good daily mention on the Morning Melodies program. PARAMOUNT = PETERBORO Art mentions a good ad in the daily paid for by Fowler's restaurant, tying in a theatre deal with their opening day ... That's fine ooo but I don’t see any tear sheet to support this. Not that I dontt trust you Art ..o BUT our rule is that all entries must be suppe orted by visual ovidence ... So, my friend ... No tear sheet, no points. The Review and Lakefield News both ran scenes on three different days on Art's attraction NIGHT PEOPLE ... Both sheets Aliso ran good stories on the tulip display in front of the Pavamount oo. Same duo also came through with a story and pictures of the local Safety Patrols, and the theatre's connection with them. Good stuff Arthur ... now how about going to work on the Examiner? The C H E X*s Kist Good Deed Show still netting Art lots of free time, three times each week ... The station also came through with a fifteen minute program of recorded Crosby tunes, in support of the Paramount's attraction LITTLE BOY LOST. For the opening of Fowler's Restaurant ...0 and this has nothing to do with the cast of the missing tear sheet Art used the old alarm clock gag ... With the clock sitting atop the cash register backed with a good theatre copy card. Anyone paying their check when the alarm went off received a guest ticket to the Paramount. Net too many duecats handed out ... but lots of good, novel publicity for Paramount and NICHT PEOPLE. A good standee occupied a place of honor on the sidewalk, at the curb directly opposite the box office ... Two local garages used 28 x 48 banners on NIGHT PEOPIE, hay in the deal with the eurrent Safety Drive, BROADWAY co TIMMINS Bob got himself a good scene on the Womens page of the Looal daily on BEST YEARS OF OUR LIVES ... The song featured in the film, “Among My Souvenirs" was plugged so often over C F C L that it practically made the hit parade all over axein. Naturally every time the song hit the air waves, so did a piug for pie and theatre. Bob drew the entries on the Pot 0! Gold show over © K GB each day for a week ,.. Wonder what he found to takk about ... You ZUCSB ooe DUt& it ali adds up to good free plugs for the theatre, For his date on MOONLIGHTER, Bob was able to place a good scene on an off-theatre page. Music from the feature was plugged over his radio program every day during tae run.