Ballyhoo (Jun 3, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 3, 1954
Volume:
Ballyhoo (Jun 3, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Sea cw CAPITOL = GALE Glad to see that Eddie came through with some good stuff this week ... Ridsdale'’s Record Bar devoted their newspaper ad almost exclusively to HANS CHRISTIAN ANDERSON, and also put in a good window featuring albums and sheet music, with a good background of posters and stills provided by Eddie. The Reporter kicked in a good two column scene on an off-theatre page ... Connie's Musie Center goofed at the last minute, and failed to come through with the newspaper tieeup they had promised ... but, they did put in an excellent window, using one-sheet art as a background ... with several theatre copy cards. The music supervisor for the Galt Public Schools, an old friend of Eddie's, made announcements of the showing of ANDERSEN in all the schools he visited, although that's strictly against the Board of Education's peliscy ... Nice to have friends like that ... ROYAL = GUELPH Ted's I SAW deal still running in the Mercury six days a week. Good two column scenes on both BAD FOR EACH OTHER and HANS CHRISTIAN ANDERSEN appeared on off-theatre pages... Kelly's Music Store devoted their whole quarter page ad to a direct ANDERSEN tie-up, featuring recordings by Danny Kaye. ORP HEUM = SOO For her showing of SHANE, Olga inserted a notice in her daily ad, orfering a free admission to the first twenty five young'uns dressed as cowboys to make an appearance at the theatre on Saturday morning ... Talk. about a stampede’ C J I C made a few tag announcements about this, and everyone was happy with the results. Koore's Music Store featured a window of stills, posters etc. tying in with their Western musis albums, with special emphasis on the two song hits from the feature. CAPITOL = PETERBORO For SHE'S BACK ON BROADWAY, Len had signs made up in the shape of arrows, and posted them on posts all around the tow, all pointing in the direction of the Capitol. A good two column scene on each of the above and HONDO in both the Review and Lakefield News .oo Len's Robin Hood Foto Nite deal still geing strong, and getting him plenty of free publicity over € H E X ... and that looks like it for this week ooo Gome on Leonard ... You can do better than this ooo You’ve done it before and I'm sure you can do it again ... Just because you've knocked off one monthly prize doesn’t mean that you're disqualified from trying for others oo. Get going, man.