Ballyhoo (Jun 10, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 10, 1954
Volume:
Ballyhoo (Jun 10, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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3 ONranne ‘B y DISTRICT HERE THEY. ARE 3 OUR "MAY" BONANZA WINNERS So the Merry month of May has bowed out, leaving in its wake some winners, a few runners-up, and a couple of alsorans ... No newcomers to our monthly winners’ circle o.oo just the old familiar names ooo Still ...0 I guess that's the way it should be ... After ali ... thia is a trial of skill, of effort, of consistency and of accomplishment ooo Now let us see who carts off our May BONANZA oo. GROUP "A" ist PRIZE = Bob Harvey 2nd PRIZE Art Cauley 0 GROUP ®B® ist PRIZE 2 Al Hartshorn 2nd PRIZE Jack Bridges Congratulations winners ... each one of you has piled up an impressive array of points during this past month oo. and each one of you is a repeater. You're now within "grabbing" distance of the BIG BONANZA oco Reach for it oo. but watch those guys who are nipping at your tails ... they’re hungry too. in the first five months of our drive, Beb Harvoy hes one first and two seconds to his credit ... Art Cauloy winds up with two firsts and two seconds ... Ai Hartshorn has a first and two seconds, and Jack Bridges ties him with one first and two seconds. That's the story gang ... turn to the score-board for complete details of your up-to-date standing. Read it and ooo NO ooo don’t weep ..0 just tighten your belt and get set for that final winning spurt. We're in the home stretch ... and this is the time to turn on that extra spurt of steam ... You can still make the "Winners! Cirele" ,... GET BALLYHOOIN®. DoEoKo